Creative Thinking Skills For Professional Marketing Managers

From your reading “Managing for Creativity”, what are key components to enhance creativity? How do the teams compare?

In today’s rapidly changing business environment, the ability to transform obstacles into opportunities can be a firm’s biggest advantage (Samašonok & Leškienė, 2015). As organizations recognize the need to be adaptable, creativity in the workplace has become one of the most important determinants of performance and success (Anderson, Potočnik & Zhou, 2014). To date, even though creativity has been linked to firm performance and survival (Nystrom, 1990), many managers admit that employees have “room to improve” in terms of creativity (Shalley, 2004).

The creativity of employees represents one of the most valuable companies’ today intangible assets. It is thanks to her that many organizations fail to find new and revolutionary ways of doing things, achieving change course and achieve success would be unthinkable through other routes. But a problem, derived from the intangibility of creativity arises. And it is not always easy to assess the potential of creativity, and this is presented as a major obstacle to it.

Analyze your most commonly used mental models/mindsets that guide your decision making in the workplace. How do these models influence your decision making?

During the course of her two-year journey as a fellow student part of the Management and Leadership (Healthcare Concentration) Bachelor of Arts program, the power of thinking outside of the box has greatly contributed to how Ms. Sams thinks creatively to solve problems and making sound logical decision that positively affects the well-being of an organizational environment. First, thinking creatively to solve problems begins with having an open mind to find solutions to challenging issues facing the organization. In addition, by thinking creatively when solving problems also involves a collaboration effort from both management and employees.

Creativity and innovation are necessary in life, whether it is for evolving and adapting to new surroundings or for pulling a company out of a financial crisis, we use our creative abilities and innovate every day. In order to develop and grow the ability to think creatively, one must first understand where these ideas come from and in what environment innovation flourishes. Steven Johnson, Edward Burger, and Michael Starbird suggest change comes from productive thinking and working collaboratively in a group. Effective thinking can be broken down into five essential elements, while working collaboratively in a group setting allows for different views on the topic at hand creating a stronger more defined product or process.

Creative or innovative thinking is the kind of thinking that leads to new insights, novel approaches, fresh perspectives, and whole new ways of understanding and conceiving things. Creative thinking in not a mysterious gift, nor does it have to be outlandish. It is not reserved for senior officers; all leaders should think creatively.2

The term creativity is used for the purpose of describing the ability that is concerned with the process of creating something new or valuable. This ability allows a person to surpass the rules, practices, methods, forms or similar kind of activities that the traditional society may be performing at that time. Creativity is one of the most important things that have allowed the people of the society to move forward and urge for development. All the development that has been made in various aspects of human life can be directly connected with the creativity. All the industry leaders of the world have secured this place because of the level of creativity and innovation that they showed. They used this creativity for creating something new that has allowed them to develop completely new methods for this purpose.

Creative thinking The free flow of ideas and positive work environment is the perfect catalyst for creative thinking.

To make a business grow and achieve productive and efficient results you need to invoke creativity which has always been an essential business skill. Since long time creativity has been applied to a business world as companies seek to use it in all parts of the organization to make it gain more profits and to be exceptional from others. A business person has to find unique solutions every day and he has to know how to react to situation creatively. Richard Florida (2002) stated human creativity is the ultimate economic resource. The ability to come up with new ideas and better ways of doing things is ultimately what raises productivity and thus living

According to Pfeffer (cited in Whetten & Cameron, 2005) leading positive change is one of the most important influences in helping organisations perform well. Another strength that I have identified through completing the “how creative are you” assessment (Carlopio et al, 2005) is creativity, possibly due to my ability to consider things from different perspectives as indicated by my preference toward the “thinking” dimension in my MBTI profile.

Amabile, T. M. & Khaire, M. 2008, “Creativity and the role of the leader”, Harvard business review, vol. 86, no. 10, pp. 100.

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

Effective leaders need to be creative and innovative. Effective leaders need to understand that the blood of the organization which they are leading lays innovation and creativity (Swid, 2015). Creation of new ideas can result in programs which are superior to the already planned or established plans. The responsibility of the leadership is to engage appropriate people in the right times, to the appropriate degree but in creative manner. Employee creativity is also enhanced by leaders who are inspirational. Any business

In today’s knowledge-based economy, innovation has become the principal source of competitive advantages in global business; the success of firms now depends more on their intelligence capability – such as employee creativity – than traditional material assets (Amabile et al., as cited in Zhou, Zhang & Montoro-Sa ́nchez, 2011). The creative capability of individual and collective knowledge workers is the fuel that powers innovation in firms. While creativity leads to the production of new and useful ideas in any domain, innovation is the successful implementation of those creative ideas within an organisation (McLean, as cited in Zhou, Zhang & Montoro-Sa ́nchez 2011). In highly dynamic business environments innovation and creativity have become crucial for creating competitive advantages for the