Creativity And Innovation As The Driving Power Of Entrepreneurship

What are creativity, innovation, and design, and how are these concepts important to meeting the objectives of an organization? To understand these concepts they must first be defined. Webster’s dictionary (http://www.merriam-webster.com) defines creativity as the “Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic objects or form. The term generally refers to a richness of ideas and originality of thinking. Psychological studies of highly creative people have shown that many have a strong interest in apparent disorder, contradiction, and imbalance, which seem to be perceived as challenges. Such individuals may possess an

Davis and Scase (2000) say “I’m not sure that you could just take management as a … [generalised] skill and take somebody who’d run a very good motor car plant and put them into running a radio station or a television station” (p.84). This statement implies that there is a distinct difference between traditional workers and creative workers, that creatives are difficult to work with and that a different skill set is required to manage creative work and workers. Bilton (2012) explains that creative work is work dealing in symbolic, intangible goods, it has a different value as it is not about what the products are but the feelings they evoke. The personalities, intrinsic motivations and career orientations of creative workers set them apart from the traditional workforce. Creatives are essential for innovation within businesses so knowing how to effectively manage them is becoming increasingly important in the modern workplace (Bier,1995).

Creativity is indeed for startups to keep their businesses sustainable in the market and to keep the pace with their competitors. On the other hand, creativity means new constant ideas and processes which conflict with discipline that businesses need to insure the stability. Discipline is a requirement for companies to grow as it will help the work to be done in order to implement the growth plan (Goins, 2010). At the same time, businesses can plan the extent of creativity needed to reach the goals and objectives of businesses. Accordingly, startups should structure their plans and then apply a certain innovative ideas in specific time manner to monitor the business growth and give a proper timing to take the advantage because the competition in

In today’s rapidly changing business environment, the ability to transform obstacles into opportunities can be a firm’s biggest advantage (Samašonok & Leškienė, 2015). As organizations recognize the need to be adaptable, creativity in the workplace has become one of the most important determinants of performance and success (Anderson, Potočnik & Zhou, 2014). To date, even though creativity has been linked to firm performance and survival (Nystrom, 1990), many managers admit that employees have “room to improve” in terms of creativity (Shalley, 2004).

Creativity is more about the process rather than the end product and this creative process is useful for many reasons, developing confidence, developing good relationships, finding out what talents and strengths we have and teaches us about

The research and understanding of the key internal and external factors that are affecting the performance of a company towards innovation are essential to identify the weaknesses or algid points that the organisation must consider and potentiate to be more competitive and innovative. The current report aims to propose a plan to support entrepreneurship in the organisation considering the management, operations, and marketing areas.

The author of this article examines creative culture and societal changes that are making organizations rethink their view on creativity as well as to integrate knowledge of the creative procedure to their own frame of reference, focusing on exploring the 3 primary areas; social trends, creativity and advocacy, whilst also exhibiting deliberation for the intermingling of said themes and exhibits a clear-cut view that creativity and the creative procedure are imperative to the enrichment of the person, corporation and humanity, especially in current times.

Paulus & Nijstad (2003) defined creativity as “the development of original ideas that are useful or influential”(p.3). That is to say,

It does not have to have benefits. Creativity does not need to be a new idea, method or

Creativity is something that’s eye catching and unique. It makes you think different than you normally would. An advertisement that I think exhibits creativity is of an anti-tobacco ad.

Creativity is a value that can cause you to have more fun, become a better problem solver (in and out of the workplace), and is the confidence to taking on more challenging tasks.

To make a business grow and achieve productive and efficient results you need to invoke creativity which has always been an essential business skill. Since long time creativity has been applied to a business world as companies seek to use it in all parts of the organization to make it gain more profits and to be exceptional from others. A business person has to find unique solutions every day and he has to know how to react to situation creatively. Richard Florida (2002) stated human creativity is the ultimate economic resource. The ability to come up with new ideas and better ways of doing things is ultimately what raises productivity and thus living

In one sentence, creativity refers to creation of something new. The oxford dictionary defines creativity as follows “The use of imagination or original ideas to create something”. The ideas thus conceived can be expressed in various forms of artistic or scientific expressions .The subject of creativity has been studied from various perspectives over the years: Philosophy, psychology, cognitive sciences, technology, education, theology, economics, business studies, etc. The relationship between intelligence and creativity, the neurological process inside the brain which result in creativity, how the application of education and technology can aid in the process, etc. have been studied.

How Innovation and Creativity can benefit an organisation, its customers, and stakeholders. The present age of globalisation, deregulation, and acquisitions has led to increased competition and rapid technological advancement. Today’s organisations are increasingly looking toward Creativity and Innovation as a business strategy to enable them to compete and survive. The past widespread use of management initiatives such as, ‘low cost outsourcing’ ‘downsizing ‘business re-engineering’ and over the counter IT enterprise packages ERP, SAP , ‘Six Sigma’/’Kanban’ lean manufacturing have all played their part providing a competitive edge of lower costs and reduced expenses by streamlining internal processes. Nevertheless, with the majority of

In today’s knowledge-based economy, innovation has become the principal source of competitive advantages in global business; the success of firms now depends more on their intelligence capability – such as employee creativity – than traditional material assets (Amabile et al., as cited in Zhou, Zhang & Montoro-Sa ́nchez, 2011). The creative capability of individual and collective knowledge workers is the fuel that powers innovation in firms. While creativity leads to the production of new and useful ideas in any domain, innovation is the successful implementation of those creative ideas within an organisation (McLean, as cited in Zhou, Zhang & Montoro-Sa ́nchez 2011). In highly dynamic business environments innovation and creativity have become crucial for creating competitive advantages for the