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Credibility Judgement Of Information

Decent Essays

Credibility judgment of information largely rests upon three elements of communication: source, message, and medium (Metzger, Flanagin, Eyal, Lemus, & McCann, 2003). Source credibility refers to the degree to which individuals perceive an information source as reliable. A source of information may be a person, a group, or an organization, each of which has its own characteristics that may affect credibility perception such as ability (expertise) and motivation (trustworthiness) to provide accurate and trustful information (Tormala & Petty, 2004). Message credibility is an evaluation of characteristics of the message communicated such as informational quality, accuracy, currency and language intensity, which create believability (Metzger et

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