Mobile Transactions and Payment Processing Ashok Goudar Senior Enterprise Architect White Paper Contents Introduction Mobile Commerce – Business Context Mobile Commerce Strategy Mobile Channel Strategy Mobile Marketing Mobile Sales Mobile Service Mobile Payment Mobile Wallets Mobile Commerce Transaction Mobile Banking and Mobile Money Mobile Commerce Transformation Roadmap Mobile Commerce – Payment Business Scenarios Card based Mobile User to Business – Payments (CM2B) Mobile – Wallet
[Introduction] 1. Company Background Saudi Aramco is well known for being the biggest organization that produces wide variety of petroleum and chemicals for the world (Helman, 2012), and it has the greatest contribution towards the economy of Saudi Arabia. Within a century, they have setted up offices in many different country and become a world leading company in hydrocarbon exploration, production, refining, distribution, shipping and marketing. They were nonetheless at the top of the
CHAPTER 1 INTRODUCTION The financial crisis in 2008 brought about drastic changes in customer behavior all over the world and encouraged customers to take a shifted action towards their needs and wants (Mansoor and Jalal 2011). In the age of globalisation, as no nation can keep itself aloof from the world economic volatility, India too, was affected significantly in economical as well as social dimensions. The economic turmoil had a profound impact on consumers (Flatters and Willmott 2009) and
BUSINESS PLAN FOR WASH DRY AND GUARD DETAILING Bachelors Capstone Final Project Elizabeth M. Towler MT499-01 Professor Ernest Norris Table of Contents Section 1: Executive Summary (Business Description) 2 Section 2: Code of Conduct 7 Section 3: Marketing Plan (Strategy and SWOT) 11 Section 4: Operations 16 Section 5: Finance 22 Section 6: Cash Flow Analysis 28 Section 7: Information
PROJECT REPORT ON “IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO” (A CASE STUDY OF TATA CONSULTANCY SERVICES) SUBMITTED BY ANKUR NARANG ENROLLMENT NO.: 1321000782 UNDER SUPERVISION OF MR. SUPREET SINGH Submitted in partial fulfillment of the requirements for qualifying P G PROGRAMME IN MANAGEMENT In (MARKETING) INSTITUTE OF MANAGEMENT TECHNOLOGY CENTRE FOR DISTANCE LEARNING GHAZIABAD MAY, 2015 TABLE OF CONTENTS CHAPTER CONTENTS
DBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public