Cremation Business Plan

4766 Words Jul 20th, 2013 20 Pages
HOLY GARDENS CREMATORIUM – BUSINESS PLAN

I. EXECUTIVE SUMMARY

A. INTRODUCTION Cremation has been constantly gaining acceptance here in the Philippines especially in areas where there are crematoriums such as Manila, Quezon City, Paranaque, and other leading cities in the Philippines. Although inhumation or traditional burial is still largely practiced in the Philippines, many Filipinos are now welcoming the cremation for variety of reasons such as, practicality and affordability, simple, cleanest process and speeds up natural process. The demands for cremations is now at its peak especially when the Catholic Church permitted the cremation as a legitimate mode of disposing the dead body, and it was justified the existence of
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To increase the sales of at least 20% yearly 3. To be the pioneer in the cremation industry

V. VISION To be the number one crematorium in Eastern Rizal

VI. MISSION
To have branches in leading cities in the Philippines in three years time such as Batangas, Laguna, La Union, Pangasinan.

VII. MARKETING STRATEGY The Holy Gardens Crematorium will cater services not just the clients of Funeraria Royale but also to the other Funeral Service. They will serve as the primary clients or customers of the Crematorium. A. PRODUCT 1. Cremation Only 2. Cremation with Urn

B. PRICING STRATEGY 1. Cremation Only - 18,000.00 ( 15,000.00 for the first three months of operation ) 2. Cremation with Urn – 20,000.00

C. ADVERTISING AND PROMOTION 1. Posting of Tarpaulin, Banners and Steamer in busy areas 2. Giving of brochures and flyers during interment 3. Direct Sales Marketing to the existing clients of Holy Gardens 4. Personally visit and talk to the funeral service in Rizal 5. Posting of Ads in our Website

VIII. WHAT ARE THE START UP COST?

Initial investment is approximately 5 million consists of the following equipments for cremator/retort: cremator chamber, loading door, chamber floor, steel stack, controls, retrieval hopper, and shalane and other pre-operating expenses, that will be finance by the Unisun Group of Companies.

IX. FINANCIAL

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