Crest Toothpaste Advertising

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After viewing several commercials and analyzing the persuasive techniques, I found the Crest toothpaste commercial to be the best at influencing its target audience. For example, when the advertisement shows a toothbrush with Crest toothpaste brushing teeth, it shows the gingivitis going away. It also says that the toothpaste is clinically proven to help reverse gingivitis in 4 weeks. As a result, the target audience, people with gingivitis, will think something along the lines of, “ Wow, that toothpaste can practically take away all gingivitis and make my teeth as white as snow! I need that toothpaste.” Then, many people will want to buy the product because the commercial influenced them to feel the need to just have the product. The facts
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