Crest Toothpaste Essay

Throughout everyone’s lives either children and adults, brushing teeth is nessecary to maintain fine-white looking teeth. Yet many people who constantly brush when needed still fall short in achieving white, shiny, teeth even though they brush after every meal. This is due to stains from wines, acidic foods, or the coming of old age. Either one of these reasons could be responsible for why your white-shinny teeth become yellow. Imagine having a fine dinner with your special someone, only to smile and have them see your ugly, disgusting, yellow colored teeth. With 3D White Strips made by Crest, say goodbye to those ugly teeth and say hello to shiny, sparkly, white teeth. When people ask other people “How did you get your teeth so white?” Most

Fluoride has been used by people for many decades. The most common use is in toothpaste. Fluoride was added to toothpaste to lower the amount of dental cavities that one gets, and works by protecting the enamel (outer hard layer over the tooth). Another use of fluoride is in drinking water. It was added to drinking water to also help with tooth decay. Many people are debating whether or not this is truly safe. In the essay, “The Fluoride Conspiracy”, by Laurie Higgs, she talks about the use of fluoride drinking waters and dangers it brings by using logos, pathos, and ethos.

The U.S. Department of Health and Human Services recommendation for the optimal fluoride level in drinking water to prevent tooth decay have changed from 0.7 -1.2 milligrams per liter stablished in 1962 to 0.7 milligrams of fluoride per liter of water. This change was the result of a systematic reviews of the scientific evidence related community water fluoridation since it was incorporated in 1945. As a result of community water fluoridation there was an increase in the percentage of children who were caries-free and a significant decreases in the number of teeth or tooth surfaces with caries in both children and adult. The main reason to lower the recommendation was because Americans nowadays have more sources of fluoride than the ones

When one uses Crest toothpaste it could help avoid the feasible need of expensive treatment in the future. The advertisement features a pair of dice that are shaped similar to teeth. If we look at the dice as if they were teeth, the black dots could represent cavities that can occur. The teeth are also not in gums which can also represent what could happen if one does not use this advertised product, then one’s teeth could fall out. The advertisement says, “there are some things you just can’t afford to gamble with.” This refers to the health of teeth, and whether or not one is willing to take necessary care for

Fluorine is added in water in certain countries and used in toothpaste so that it can strengthen people’s teeth.

Proctor and Gamble-Scope is faced with a very important decision, they need to prepare a marketing plan for P&G’s mouthwash business for the next three years. They want to know how they are going to be able to

According to Brazil basic social characteristics, and several other major competitors’ product, we decided our product types covered by the child toothpaste for the kids, healthy toothpaste for the elder, white toothpaste for young people, economic toothpaste for family. Our team pricing standards are to ensure that company earnings, guaranteed price competitive enough in the market, and guaranteed consumers can afford the price.

Attention getter statement: Toothpaste: We use toothpaste to brush our teeth everyday (hopefully). We here in America love to have white teeth and from the time we are very young, we are told by our parents and our dentists that we need to brush twice daily with fluoride in order to prevent cavities. But what if I told you that toothpaste was poisonous?

By increasing successful and ideal operations and strengthening relationships with their customers, companies existing in this market diminish the significance of threat over newly accepted competitors. Toothpaste companies are still growing strongly, therefore additional firms are trying to enter the market to benefit from the increasing profits. However, most toothpaste companies have already made their name and their customers stay loyal to their brand, therefore it is hard to get into this market. With toothpaste being such a popular item and an essential in households,

The Egyptians are also credited with the development of the first toothpaste. In actuality, the first toothpaste actually pre-date the use of the toothbrush by approximately 1500 years. The widespread use of toothpaste, however, did not become popular until around 500 B.C. when it began to be used in China and India. The reasons for the ancient cultures using toothpastes were similar to the reasons why they are used today. In these ancient cultures, the primary use of toothpastes was to keep teeth and gums clean, and to freshen breath but the toothpastes used by these ancient cultures were much different than they are today. The Chinese and Indian culture toothpastes were essentially powders made from various different animal hooves that were combined with pumice which was used for its abrasive effect. Later the Greeks and Romans added crushed bones and oyster shells to their toothpastes in order to add even more abrasiveness. Each of the various cultures tried a variety of flavorings to their toothpastes in order to help with bad breath. Some of

The Procter & Gamble business strategy is to focus on creating new brands and categories so the company can focus on being the best in branding, innovation and scale. This is what sets this company apart from many of its competitors. The Proctor and Gamble are the global leader in all of their core businesses within the company which consists of laundry, baby care, hair care and feminine protection. This report is designed to understand the company’s business model and strategies, and analysis how the P&G has formulated its business-level strategies to pursue its business model.

In the United States, research was done and new bottling was designed to optimize the appearance of the new toothpaste. The advertising was also focused on the freshness that result from the

Could you identify any product systems in this product mix? Is the toothpaste considered a shopping, specialty or convenience product? At what conditions, could this product considered a business product? With respect to Scope, do you consider it a "star" or "cash cow"? Why? With respect to the product life cycle of scope, what is the current status of the product? What is your marketing advice at this particular product life cycle stage?

This was apparent with the case of Colgate ' Palmolive introducing a new toothpaste that fights not only cavities but bad breath, yellowing teeth, sensitive gums and also gingivitis.

What is your evaluation of Proctor & Gamble’s business lineup? How attractive are the industries it competes in? What is the competitive strength of each of its business segments? Does Gillette seem to compete in attractive consumer segments?