Crime Scene Cleanup Business Plan Essay

3797 Words May 26th, 2011 16 Pages
As A Whistle
(We Clean CLEAN!)

Nancy Smith
FIN 300
Business Plan Table of Contents

1.0 Executive Summary

1.1 Objectives

1.2 Mission

1.3 Keys to Success

2.0 Company Summary

2.1 Company Ownership

2.2 Start-up Summary

2.3 Company Locations and Facilities

3.0 Services

3.1 Service Description

3.2 Competitive Comparison

4.0 Market Analysis Summary

4.1 Market Segmentation

4.2 Target Market Segment Strategy

4.2.1 Market Trends

4.3 Competition and Buying Patterns

4.3.1 Main Competitors

5.0 Strategy and Implementation Summary

5.1 Marketing Strategy

5.1.1 Pricing Strategy

5.1.2 Promotion Strategy

5.2 Sales Strategy

5.2.1 Sales Forecast

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However, by the end of three-years, the company expects to be serving the entire Greater Phoenix Metro area. The company has rigorously examined its financial projections and concluded that they are both conservative in regards to revenues and generous in estimating expenditures. This was done deliberately to provide budget flexibility for unforeseeable events. The company's principals believe that cash flow projections are realistic.

1.1 Objectives
The objectives for As A Whistle over the next three years are to achieve sales revenues as demonstrated above, achieve multiple contracts with government and commercial groups and to expand statewide.

1.2 Mission
The mission of As A Whistle is to provide top-quality interior and exterior residential and commercial cleaning services of trauma scenes, crime scenes and residential biohazardous cleanups. The company will seek to provide these services in the timeliest manner and maintain an ongoing comprehensive quality control training program to provide 100% customer satisfaction. The company's principal officers see each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually beneficial long-term relationship. This will help to provide greater long-term profits through referrals.

1.3 Keys to Success
The principal officers of

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