Crisis Communication Contingency Pl Big Blue University

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Crisis Communication Contingency Plan BIG BLUE U N I V E R S I T Y OFFICE OF COMMUNICATION Introduction The president of Big Blue University (BBU) designated the Office of Communication with responsibility for all information during a crisis and selected Mark Hughes, the Director of Communications, as the official spokesperson for BBU. Currently, BBU faces an active shooter scenario; however, before addressing this situation, the following represent existing risk management and mitigation pre-event measures: • Identification of vulnerable areas • Crisis alert responsibility assignments • The crisis communications team and crisis media center • Obtain advance approvals for contingency plan measures Identification of vulnerable areas The…show more content…
Each member should only communicate approved messages. The primary group of participants that should be informed about the crisis are internal stakeholders, such as students, faculty, staff, and trustees. Secondary groups would include parents, alumni, elected officials, and the media. The following lists these groups in notification priority and the specific person responsible for crisis communication: • Students – Vice President of Student Services • Faculty – Vice President of Faculties. • Staff – Vice President of Development • Trustee – Vice President of Academic Affairs • Parents – Vice President of Parental Involvement • Alumni – Vice President of Alumni • Elected officials – Vice President of Public Affairs • Media – Director of Communications The crisis communication team and media center The third step is to organize and train a crisis communication team, and establish a crisis communication center. The eight people listed above comprise the crisis communication team along with the Director of Emergency Management (DEM). The DEM shall conduct training exercises throughout the year, which informs the members about their specific assignments and how they will accomplish these responsibilities. Less complicated exercises are discussion based, such as seminars and tabletop exercises; whereas, more complex exercises are operations based, such as drills and full-scale
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