Crisis Communication Plan

Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.

Getting a staff together to bring in useful information to plan for the release of the information to the news media is a great way to enhance communication to the public. The media will then get the information out to the public by ways of News releases, web sites, news conferences, newspapers and other social media (Hicks, 2012). The advantages of using these types of media are they quickly allows for the public to know what type of crisis has happened, and what kinds of precautions are being taken to ensure their safety. If there were to be any fatalities caused by the crisis event(s), these types of avenues also will give information on that. Some disadvantages can be unreliable technology of the citizens that will not allow for them to get access to the information that is being released by the media, such as no television, computer is not working properly, or they don’t received the local newspaper to be able to read it, etc.

Starbucks is rated as the number one World’s leading coffee distributor. Customers satisfactions are always be in the center of their business and the company works consistently to maintain it as customer look forward to a unique experience when visiting one of Starbuck stores. With over 12,000 stores worldwide, Starbucks has always aimed at achieving and maintaining competition in the industry.  Starbucks success reside in many factors :  the company is admire and respected worldwide,employees are recognized and respected for what they contribute to the success of the company. Open communication

Starbucks desire as the leader in the specialty coffee industry is to be acknowledged for its responsibility to coffee farmers and their families to improve their well-being. The corporation’s primary stakeholders are broad organizations such as, coffee trade associations, suppliers, and groups with interest in sustainable coffee production. Including non-profit groups focused on human rights, social justice, and environmental issues. Other stakeholders include governmental agencies such as, U. S. AID (Starbucks Corporation, 2010).

Within the first chapter of Crisis & Emergency Risk Communication (2001), there were many things that caught my attention. Prior to the reading, I hadn’t thought about how different disaster preparedness would affect the elderly population, and how much consideration and planning is needed for them compared to the general population. I also wasn’t aware that such a high percentage of the elderly population developed chronic diseases. It would, however, make sense for the elderly population to require different treatment for these chronic diseases, and have different reactions to these diseases than the rest of the general population (Crisis & Emergency Risk Communication, 2014).

Unfortunately, sudden death, suicide, and violence are crisis incidents that occur in schools. These types of events impact the lives of students and result in an increased need for crisis counseling. In the event of a crisis it takes a collective and collaborative effort amongst school staff, community members, and mental health professionals to help the school, and students recover. The school staff must be prepared to respond quickly after a crisis has occurred. They will be confronted immediately with a number of serious issues. For example, they will need to verify what actually happened, protect the privacy of the students and their families, help students cope, and work with parents. In the event of a crisis, normal coping mechanisms

Each member should only communicate approved messages. The primary group of participants that should be informed about the crisis are internal stakeholders, such as students, faculty, staff, and trustees. Secondary groups would include parents, alumni, elected officials, and the media. The following lists these groups in notification priority and the specific person responsible for crisis communication:

Potential advantages and challenges associated with communicating within the organization and with the public and private sectors during this crisis situation.

Zaremba (2010) points out that “crisis is any unanticipated event, incident, situation, or development that has the potential to damage or destroy your organization’s reputation”. (P.234) This definition indicates two attributes of crisis: unexpectedness and destructiveness, so effective communication is crucial to manage a crisis. The Nuance Group, a successful management consulting company, with a reputation of experienced and highly educated consultants, was facing the crisis brought by its great “reputation”. As a consultancy, it’s their profession to market themselves. A glossy brochure with specific introduction of consultants’ information, which is the highlight of the company’s reputation, is a fabulous method to market

An effective crisis management response plan outlines specific procedures for administrator, teachers, and students during evacuation emergencies. Administrators work with teachers, students, parents, law enforcement officers, business and community members, to develop an effective emergency and crises plan. The administrator provides leadership in developing and monitoring the school safety plan and also establishes procedures for emergency evacuation and crisis management at different stages of the plan. However, an effective leader develops a comprehensive prevention education plan, and regularly reviews the code of conduct manual for revisions and current laws.

Thus, Starbucks exploits the situation brought about through globalisation, as their "Workers earn two cents a pound for picking berries," says Eric Hahn of the Chicago-based U.S./Guatemala Labor Education Project, whilst ”Starbucks turns around and sells a pound of Guatemalan coffee beans for nine dollars” (Zielinski, 1995). However, Alex Singleton, a fellow at the Adam Smith Institute claimed that 'Starbucks has done more to lift coffee farmers out of poverty than almost anyone else - including Oxfam and the do-gooders,’ (Davis, 2008). Believing that "the answer to development is not large amounts of foreign aid [rather] it’s getting these countries to engage in the global market, and Starbucks helps that’ (Davis, 2008). Certainly, Starbucks has provided work for farmers living in poverty. Although, Starbucks relationship with the farmers was solely developed for the purpose of exploiting and using these farmers and their workers to gain maximum profit by paying $0.57 per pound of coffee sold to the farmers, that’s 2.2 per cent of the $26 per pound it sells for in the United States (Davis, 2008). Thus, not only are Starbucks exploiting the poverty stricken farmers of Guatemala through underpaying them, but they are also forced to work in virtual slave conditions in an unsafe and unsanitary environment. Hence, Starbucks uses the Globalised world to

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.

The response to any emergency is considered to be very critical and therefore should be as efficient as possible. In the healthcare sector, responses to situations are counted by the seconds. From natural disasters to epidemics, the only chance left to respond to any of this occurrence could only be counted in seconds. That means life is either saved or lost in a matter of seconds. Putting in place certain responses to these unexpected occurrences, such as crises management communication plan, help save lives and arrest crises from aggravating. Failure to have crises management communication plan is considered by many commentators to be a crisis in itself. Accepted medical care is highly dependent on effective communication between healthcare providers and the patients; among healthcare providers and the outside world. The characteristics of crises make it necessary for prior planning and effective communication among stakeholders in the health sector (Klaene and Sanders, 2006; Ronen, 2006).

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.