Crisis Communication Planning Paper

The chapters (5-7) of Timothy Sellnow and Matthew Seeger’s book, Theorizing Crisis Communication, discusses the theories of communication (or human nature) in relation to emergency response as well as the strengths and weaknesses of different theories. In their writings, the assumptions that guide the emergency response approaches to communications are stuck in the basic problem of communication during a crisis to elicit the wanted response. If the emergency manager was not to be able to persuade the public to take specific actions to minimize harm, such as evacuating an area due to potential flooding/fires/fallout from an accidental man-made disaster, the casualty/fatality count would go up exponentially. By utilizing all forms of available communication, radio, television, landline and cellular phones, ham radios, etc., to reach and persuade the public can be overwhelming involving “consideration of audience characteristics, available channels and the larger social and crisis context” to facilitate the natural responses by haring important information throughout the planning, mitigation, response, and rebuilding. (Sellnow & Seeger 2013, 107-108).

“A crisis occurs when a stressful life event overwhelms an individual’s ability to cope effectively in the face of a perceived challenge or threat” (Arnold & Boggs, 2011, pg. 415). When people are in a crisis situation they tend to forget their normal coping measures. When people train on crisis situations, they tend to perform better during a crisis event. “A favorable outcome depends on the person’s interpretation of the crisis, perception of coping ability, resources, and level of social support” (Arnold & Boggs, 2011, pg. 416).

NOTE: If the mission of your organization is emergency response, conducting your routine mission is not a crisis. A crisis is a situation in which you cannot conduct your routine mission. In other words, if the fire department responds to a fire, that may be a crisis to the customer, but not to the

Communication management is the core need of organizations operating in modern 21st century. Keeping in view the dynamics of modern era and the unpredictable changes that can take place anytime, anywhere in the world, the need of crisis communication management is emerging. This paper casts light upon various aspects of crisis communication management in the particular perspective of higher education institutes. The preview of crisis communication management in the field of higher education is necessary as the students are main players in crisis communication management. Another important reason is about the willingness of students to participate in crisis management activities. Yet another reason lies in the fact that higher education institutes enable the students to perform better in their professional lives hence they equip the students with required skills of emergency response.

The Vice President or his/her designee may also identify a potential crisis or controversy that is not an immediate emergency and assemble the Crisis Response Team to prepare a communications strategy. Toyota’s goal is to send timely notice after being notified of an emergency situation. Once the Leadership and Crisis Response Teams meet and determine there is a crisis, execution of this plan should be tailored accordingly.

Furthermore, we should allocate a budget to form a crisis management teams to manage this complex risk. It is very important for us to creating crisis management teams with high functional and simultaneous outlining a disaster recovery plan from a current template to resolve the crisis. This can assist our management easier in responding to crisis and more efficient dealing with crisis. They also can promptly evaluate to risk happen and improved the decision making in unpredictable

Management- Executive Board and Upper Management selects leadership throughout the business to lead the process of developing a Contingency Plan. Out of that management Team a Crisis management Team should be created that includes leaders and experts within the company that will be the first responders incase a Disaster

Effective crisis management is crucial in maintaining a healthy organizational culture and maintaining public trust. The way leaders proactively plan for and also respond to a crisis is subject to intense scrutiny by members of the organization and the outside public. Respond to the questions and the posts of at least 2 colleagues.

Learning how to communicate something successfully is just as important as it is to decipher it. Given these points, it is especially important to pay attention to what the author is trying to convey with crisis communication to assist in protecting the situation or the individual as best as one

Communication is widely regarded as one of the most essential elements in successfully managing an emergency situation. The dissemination of information, which is both timely as well as accurate, to the parties concerned goes a long way to lend a hand in ensuring that the recovery activities in an emergency situation, together with its management takes place effectively. For that reason, five critical assumptions are used to provide the basis of disaster management strategy.

Whenever a police department, fire department, public safety personnel, or any type government agency; whether private or non-private encounters a crisis mode, it can be extremely difficult to operate and properly direct their personnel without a plan. For example, if a small city/town encounters a violent mass shooting, bombing, or a terrorist’s attack and if the police or fire department has never trained for one; communication and direction can be brutal. One can never be ready for a mass casualty incident, however, agencies nearby can always prepare for one through practice, presentation, and most importantly; learning from past history. In addition, since September 11, 2001, according to Galea (2016) stated “9/11 changed everything:

Crisis Management Team – There are several events that constitute a crisis including, but not limited to, disruption of services, ethical misconduct of upper management, lawsuit, workplace violence, etc. In the case of the university, issues like a power outage could cause complete disruption for the 350 employees or strong winds breaking the glass and causing employee injuries could cause a medical emergency crisis. Since the crisis is so varied, the team involved could span multiple departments and agencies, including private and public enterprises, to work in tandem with university policies to handle the crisis. This team reports to the super umbrella of the Emergency Response Team.

When a crisis arises unexpectedly it places an organization in a precarious situation that jeopardizes the reputation of the company, the brands, key stakeholders as well as the employees. This has become even more critical in recent years as media outlets are no longer the only source of reporters, anyone with a cell phone equipped with a camera can report a developing crisis. For this reason, it is paramount that businesses in the modern era have an emergency plan in place before a crisis develops. A crisis is going to present numerous challenges even with a plan; not having a plan in place at all will drastically increase the odds of the crisis escalating to a point that it no longer is manageable. The intent of creating an emergency plan ahead of time is to be as prepared as possible to identify a developing crisis, manage the crisis and move beyond the crisis. There are a multitude of components that go into an effective emergency management plan from communication, to establishing a team, training key stakeholders as well as communicating internally and externally. In the midst of a crisis, there will not be sufficient time to bring everyone involved up to the level of proficiency required to deal with the developing crisis. For this reason, it is vital that all individuals who will be involved in managing the crisis have been properly trained and a robust emergency plan is in place. In some cases not

The purpose of this Communication Crisis Plan is to serve as a crisis communications guide that can prepare and empower all Stroke Awareness staff to effectively and best manage communications around a crisis. In light of the highly regulatory environment in which we operate, there are certain responsibilities and limitations that we must keep in mind as we engage with one another and the public at large. This plan will assist staff to respond in a unified, professional manner, communicating the right message at the right time to the right people. (Anthonissen, 2008)

During a crisis, one of the roles of a leader is to create and sustain the organization 's credibility and trust among crisis stakeholders for example like management, employees, customers, suppliers, partners, communities, investors, media, and government. Depending on the crisis situation, a leader 's goal is to assist the organization in returning to productivity. Overall, it is important to protect and sustain the organization 's reputation, brand and value in the marketplace As a HR department, they have a ways to prevent and overcome the impact of crisis management. So one of the HR strategic roles is to focus on leadership qualities such as strategic thinking, communication, empowerment, trust and integrity, considering a succession planning for crisis management and others. For example like human resource functions that will be applied to the crisis management planning. According to the SHRM 2005 (Strategic human resource management) disaster survey report, 65% of HR professionals believe that their organizations are well or very well prepared to face the crisis or disaster. On the perceptions of employees, only 50% of them think that their organizations are well or very well prepared. 85% of HR professionals indicate their organizations have some form of a formal disaster preparedness plan, and 15% do not. Organization must create a plan to make sure