Crisis Communication Strategy

1466 WordsJan 26, 20186 Pages
The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy. Since eBay is a huge, widely used company that is constantly in the public’s eye and has a worldwide reach, I thought it would be an adequate choice as a global transnational corporation that I would create a preparedness plan for, predicting three possible crises and appropriate responses, protocols and planned messages for each scenario. The first crisis to plague this company is that the site goes down. The second crisis is that eBay’s secret partnership with data brokers is exposed, and the final crisis is that terrorists hack into the site and cipher private member information. This essay will attempt to combat the crises and lessen the blow of actual damages inflicted to the company. Crisis
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