Crisis Management: Why Businesses Should Have an Active Crisis Plan

1762 Words 8 Pages
Crisis Management

Crisis communication is one of the most important and neglected components of organizational communication in today's business world. It is vital that every corporation have contingency plans for emergency situations, both natural and man-made. Studies show that eighty percent of organizations confronted with a major disaster runs out of business within two years.(Hickman & Crandall 1997) Nevertheless, we also know that almost forty percent of all Fortune 1000 companies have an operational crisis management plan in place. (Hickman & Crandall 1997) This paper will examine and evaluate three journals that discuss different aspects and needs for an active crisis plan.
The first journal evaluated comes from
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(Hickman & Crandall 1997)
Within this crisis management plan are many department and personnel specific plans that need individual attention. A few examples of these that are present in most organizations are Information Systems, Human Resources, Public Information and Communications, and Operations Management. Information Systems is charged with creating backup files and establishing a "hot site" for the company to conduct business in the interim of disaster rebuild. Human Resources focuses on establishing the care for families, community reconstruction efforts, and a system for extensive counseling depending on the type of disaster. Public Information and Communications touches upon many vital areas of the business. Not only must they handle the public relations aspects of crisis, but they must lay a foundation for emergency communications needed for every aspect of reconstruction, whether of a companies image or site. Finally Operations Management is the critical component of carrying out the tactical side of a crisis management plan. They must have and execute plans for recovery of assets, restoration and use of emergency power, food and other emergency supplies; the securing of gas valves and other dangerous apparatus; and getting in contact with all the key players and information in case of a crisis. (Hickman & Crandall 1997)
The next journal…

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