Crisis Recovery: - Customers’ Perspective Towards Toyota’s Brand Proposal

The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.

The purpose of this project is to collect data to

Research indicates that many organizations all over the world will be confronted because of critical events, which are likely to compromise the reputation of the organization (Nudell & Antokol, 2001). Due to this fact, planning on how to overcome its critical event in the face of

This study is an overview of the similarities and differences, advantages and drawbacks of how two food companies, Chipotle Mexican Grill and Jack in the Box handled the crisis effects of an e. Coli outbreak on both business and brand identity. This study will comparatively analyze each company’s leadership initiatives, management styles, and business practices when faced with a direct business crisis. Presenting a discussion on the overall strategy, perception of events and methods used to handle a crisis. An examination of any support mechanisms, procedures or policies to cope with inherent danger or opportunity in an emergency situation. A before and after look, at both company’s core values, mission, reputation and the impact of lessons learned with the maturation of the business through crisis situations.

Zaremba (2010) points out that “crisis is any unanticipated event, incident, situation, or development that has the potential to damage or destroy your organization’s reputation”. (P.234) This definition indicates two attributes of crisis: unexpectedness and destructiveness, so effective communication is crucial to manage a crisis. The Nuance Group, a successful management consulting company, with a reputation of experienced and highly educated consultants, was facing the crisis brought by its great “reputation”. As a consultancy, it’s their profession to market themselves. A glossy brochure with specific introduction of consultants’ information, which is the highlight of the company’s reputation, is a fabulous method to market

The article described the key attributes to successful crisis leadership. Muffet-Wilett and Kruse (2008) believed that leaders are responsible for ensuring that the business of an organization is protected even in times of disruption. Organizational crisis can present itself in many different shapes and forms. How upper management and leadership responds and guides the organization through those moments of instability is key to the organization surviving the crisis. Prewitt & Weil (2014) stated that crisis has its genesis in the values, beliefs, culture, or behavior of an organization, which become distinct with

Running a large company is a great responsibility, even at the most basic functioning level. You have to make sure operations are in order, your customers satisfied, your product flawless and your employee’s ae happy and valued. Thus, it is easily an overwhelming struggle to find time to manage the opinions of your audience and the general public. Yet, it is critical to the longevity and success of a company. Companies such as Under Armour, Southwest Airlines, television network TLC, and the NBA are just a handful of companies who have had major crisis within the communities they serve and have managed the situation extremely well. These companies responded swiftly and honestly and were able to maintain a strong loyal customer base even after some of the most unfortunate and unpredictable situations.

sales of Chrysler automobiles in the same year, experienced huge setbacks in 2009 when the company found itself scrambling to protect its name brand image due to consumer complaints about “deadly defects in coolant pumps, brakes, accelerators and even floor mats” (Ross, 2010, p.1). This prompted the recall of over 10 million Toyota vehicles worldwide.

Plaza Home Health Services is a leader in providing home health services in Georgetown co-owned by Nancy Edwards and Jennifer Moore. Their pledge to provide exceptional home health service has commanded that their services be maintained at the maximum echelon, well above the competition. The entrepreneurs are relentlessly seeking methods to solidify their position in the market via economic control and deeper endeavors in constructing a brand that would be recognized as tantamount with unsurpassed quality home health service.

The main issues that Gupta’s focus should be on in regards to short term are the allegations from Center for Science and Environment (CSE) that threatens to tarnish the image of the company’s brand, and the survey result of the its consumers. Crisis is inescapable. When it does occur, for the most part, ones’ wish is for it to go away as fast as possible. While it is an uncomfortable dilemma; nonetheless one ought to have a plan in place to reconcile the issue. In this case study Gupta, president and CEO of Coca Cola India found himself in a crisis that could either conquer his company’s animation or redeem its success as the lead in India. According to Dolewski, the element of surprise should be incorporated into the role of managers due to the variation in the amount of a disaster warning. Bearing in mind Gupta had tactics in place in to dealing with desolations that results from crises, it will at least allow company managers to start from a resilient situation. The gift to identify short-term issues in crisis is an accomplishment but having a solution is an entirely different scenario.

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

What is a crisis management? It is an unexpected crisis that happens on the company that will affect the trust and loyalty of the stakeholder. It can be extremely costly because it will affect the company reputation and brand. For example like financial failure from poor business management, workplace violence, fires, cybercrime, computer viruses, product tampering or union strikes and other external issue like damaged economy that causes from London bombings, terrorists attacks on 11 September and others. The SHRM 2005 report indicates that only 56% organizations created or revised their disaster preparedness plans but 45% did not after the terrorist attacked on

Its two big threats are the unstable economy in ours countries and strict enforcement of the illegal government led difficult to produce, as a marketer we have a problem how to publish ours brand and product to customer because of the government restrictions. Other than that, the threat of this brand is intense competition from other product. There are a lot of competitors among this type of products; we need to compete with other brands to maintain ours brand and always becoming customer choice. The threat also include rapid technological changes where’s all competitor find a ways to introduce their product with changes their strategy and improve their technology. Besides that, Contractors have little loyalty for some product such as when they get more a long contract from another company so they left ours company easily without need to pay a compensate if that happen ours company will lose and get a little profit. Furthermore, larger competitors traditionally get majority market share also can be threat for this product. Lastly, cost of technology investment also is one of threat of brand, such as the price of cost increase but quantity of demand decrease and it can make profit of this brand decrease and reduce the revenue. Cost of advertising is the one the threat it because amount of advertising quiet large and it need to do and it can attract more customer to choose our

A mechanism of communication crises laying emphasis on United Airlines in a comparable situation. When there are crises, organizations usually loses its reputation due to backlash from negative stakeholders which usually turn into destructions worse than what created the crises situation originally. When stakeholders’ faults managers of the organizations for a human accident related crises, management must embrace a suitable communication strategy in order to stop or reduce the reputational damage. Coombs’s SCCT gives managers resources to find out the type of crises and the appropriate communication method to protect organizational reputation. Situational Crises Communication Theory initially

Although brands do not solely refer to businesses and their products or services (e.g. charities, countries, celebrities), this essay will discuss their relevance to profits with regards to business operations unless specified. Where most companies must at some point make a decision (consciously or unconsciously) whether to brand their company or not, that question is often rhetorical. Brands are established whether the marketing manager says they should or not. The decision really is whether to implement conscious brand management within the business or not. That is the difference between a strong brands and weak brands. Where