Crisis management encompasses responding to a negative event that has occurred unexpectedly. In

Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.

The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.

“Social media makes the community part of the actual crisis communication response. For example…Twitter was used to quickly share initial information and updates during the 2007 and 2008 California wildfires, 2008 Mumbai massacre, 2009 crash of US Airways Flight 1549, 2010 Haiti earthquake, and 2011 Tunisian uprising.” This information, again in Veil’s 2011 article, reinforces the idea of how social media communication is highly beneficial and furthers an individual’s ability to remain informed on current events.

Getting a staff together to bring in useful information to plan for the release of the information to the news media is a great way to enhance communication to the public. The media will then get the information out to the public by ways of News releases, web sites, news conferences, newspapers and other social media (Hicks, 2012). The advantages of using these types of media are they quickly allows for the public to know what type of crisis has happened, and what kinds of precautions are being taken to ensure their safety. If there were to be any fatalities caused by the crisis event(s), these types of avenues also will give information on that. Some disadvantages can be unreliable technology of the citizens that will not allow for them to get access to the information that is being released by the media, such as no television, computer is not working properly, or they don’t received the local newspaper to be able to read it, etc.

According to our textbook public relations plays a critical role during chaotic situations. It is of great importance to confront the unfavorable incidents to the public. Crisis communication is a four-step process consisting of: risk assessment, crisis communications planning, response, and recovery. Going back to the NIU shooting incident we can see the steps that were followed to cope with the aftermath. Assistant Vice President for Public Affairs said “the term crisis management is something of an oxymoron, implying as it does that events bringing sudden shock, panic, and chaos can submit to project “management.”Of course, it is imperative for us to have crisis plans in place and for those plans to be practiced on a regular basis (Guth and Marsh, pp.390). She was also awarded the Public Relations Society of America’s “Best of the Silver Anvil” (Guth and Marsh,

Additionally, the plan should include the protocols notifying team members, school staff, students, parents, and the community about a crisis situation. The crisis response team may consist of the principal, school resource officers, school counselors, teachers, school psychologist, school social worker, school nurse, and mental health counselors. School plans should include steps to be taken to prevent further harm as well as a referral network for students and their families in need of mental health counseling (Sheeley & Herily, 1989). School crisis response teams need to determine which crisis events are likely to require a team response and develop plans to deal with them. The following types of crisis would typically require a team response: the death of a student or a staff member, a major environmental crisis or natural disaster, and/or a situation that involves a threat to the physical safety of students. For schools to effectively address the many issues that typically arise during a crisis, a preplanned, systematic organizational model to direct decisions is

These decisions makers have defined what the organizations mission is and are constantly working towards it. Realizing that crisis management must be more than mere lip-service, leaders develop training programs around various crisis situations and drill often on various scenarios that could envelop any organization. While training leaders stress working “smarter”, managing their training time around obsessive planning for numerous crisis events means being better prepared when an actual disaster

The crisis management triad is three phases in which you handle a crisis. The three phases are preventative, concurrent, and recovery. I feel the crisis management triad can be utilized in this situation.

A crisis is a situation that seriously and immediately threatens one or more of an organization's four vital assets: life, property, operations/income, and reputation. Crises are characteristically uncommon, unpredictable, and sudden, demanding immediate responses in order to save lives, avert secondary damage, and restore normal operations.

After the crisis emerged, the company needs to establish a crisis communication team first. The team must consist of directors from various departments and high-level executives, especially CEO and crisis management experts. In this team, it is crucial to have a leader who could mobilize resources, make a decision and be responsible for all decisions. Everyone in the team is responsible for a unique issue.

Media partnership is another critical assumption that is used in an emergency situation. The media takes the responsibility of giving information to the public, as well as receiving information from them too. Thus, any emergency response team must work together with the media to give information that is particularly accurate and timely to avert situations that aggravate tension. Emergency managers must have an understanding of the needs and requirements of the media and the value that they come with in emergency response situations (Haddow & Haddow, 2013).

When a crisis hits the internet, it cannot be contained for the reason that, it will always be out there. If someone tweets a picture of finding a bug in their food at a restaurant and someone else

During a crisis, one of the roles of a leader is to create and sustain the organization 's credibility and trust among crisis stakeholders for example like management, employees, customers, suppliers, partners, communities, investors, media, and government. Depending on the crisis situation, a leader 's goal is to assist the organization in returning to productivity. Overall, it is important to protect and sustain the organization 's reputation, brand and value in the marketplace As a HR department, they have a ways to prevent and overcome the impact of crisis management. So one of the HR strategic roles is to focus on leadership qualities such as strategic thinking, communication, empowerment, trust and integrity, considering a succession planning for crisis management and others. For example like human resource functions that will be applied to the crisis management planning. According to the SHRM 2005 (Strategic human resource management) disaster survey report, 65% of HR professionals believe that their organizations are well or very well prepared to face the crisis or disaster. On the perceptions of employees, only 50% of them think that their organizations are well or very well prepared. 85% of HR professionals indicate their organizations have some form of a formal disaster preparedness plan, and 15% do not. Organization must create a plan to make sure

The response to any emergency is considered to be very critical and therefore should be as efficient as possible. In the healthcare sector, responses to situations are counted by the seconds. From natural disasters to epidemics, the only chance left to respond to any of this occurrence could only be counted in seconds. That means life is either saved or lost in a matter of seconds. Putting in place certain responses to these unexpected occurrences, such as crises management communication plan, help save lives and arrest crises from aggravating. Failure to have crises management communication plan is considered by many commentators to be a crisis in itself. Accepted medical care is highly dependent on effective communication between healthcare providers and the patients; among healthcare providers and the outside world. The characteristics of crises make it necessary for prior planning and effective communication among stakeholders in the health sector (Klaene and Sanders, 2006; Ronen, 2006).

This report outlines the current crisis situation and provides a range of crisis communication strategies and methodologies that are suggested for use immediately.