preview

Criteria For Assessment Of Social Media Essay

Good Essays

Identify at least four criteria for assessment of social media. Did the overall attendance increase due to sm. Did the perception of the college change at all due to sm. Did more learn about the cosmetology, culinary, and medical programs due to sm. Did more tell others about the college due to sm. Identify four tools you might use to assess the success of your Social Media Plan. Facebook Analytics. Analytic tool that tracks data of members on Facebook. Lasica (2010) LinkedIn Analytics. Analytic tool that tracks data of members on LinkedIn. Vara (2010) Twitter Analytics. Analytic tool that tracks data members on Twitter. Lasica (2010) YouTube Analytics. Analytic tool that tracks data of members on YouTube. Lasica (2010) Some of these tools are free some are very inexpensive. They track data for different amount of times. For example, Facebook goes back about a week and LinkedIn about 6 months. If your company is using YouTube as a channel, you can use the analytics tools that come with YouTube. Their analysis tools really work and find worthwile data for your company. They even have an Excel file that can be downloaded and used for free. It only goes back 28 days however. Mondal (2011) You do have to put some work into these to get the data. They all seem to have their own analysis tools and many are free so that is great. That is where I am starting. In the future, I will add more tools as needed. There are others I selected that are more costly and

Get Access