Critical Analysis - 'Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’

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Claussen, Dane S. 2004, ‘Cognitive Dissonance, Media illiteracy and Public Opinion on News Media’, American Behavioral Scientist, Volume 48, Issue 2, pp. 212-218. Topic – The article ‘Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’ is examining and discussing public opinion, media illiteracy and cognitive dissonance. The author takes you through a break down on public opinion of newspapers and television news and shows why a lot of the quantitative research taken over the past several decades is in fact invalid. The main purpose of this article is to compare and contrast newspaper and television news, and investigate the reasons why one source is more credible and reliable than the other. He also discusses…show more content…
This case study looks at the type of news people want to read, and rankings of importance among types of newspaper readers, however all of the other original research cited in this article is no longer available via the web to legitimise the sources. Evaluation – Claussen included information from similar articles to draw on conclusions and back up his claims on this topic, in particular, the article ‘Differential Criteria for Evaluating Credibility of Newspapers and TV News’ (Newhagen and Nass, 1989) this is a peer viewed journal article which has been cited over 50 times. In relation to this article drawing on the conclusion that ‘newspapers will always be at a disadvantage relative to television in surveys of public attitudes because of the separation in time and space between readers and the people who produce newspapers’ some would say since the article was written in 1989 this paper would benefit from more recent findings on this topic as now this may have changed due to the instant feedback they can now receive via online surveys. This has been included to support the claims that it is harder to produce newspaper news than television news, however looking at this article this would be the main conclusion you would draw from this evidence. Another example would be ‘The Public’s Use and Perception of Newspapers’ (Bogart, 1984). This is another journal article, which compares newspaper content and the content of television news. The

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