Critical Analysis : Critical Literacy Essay

Gatorade’s most recent commercial, “The Secret to Victory,” focuses on defeat to help make their advertisement effective. The commercial starts out with Michael Jordan, a star basketball player, who asks, “You want to know the secret to victory?” This bold question grabs the attention of the audience. The commercial continues with many star athletes, present and past, that state a time where they failed in their respective careers. Later on, NFL quarterback Matt Ryan, answers Jordan’s proposed question with “defeat,” after a scene of him losing in the Super Bowl. In this essay, I will argue that Gatorade’s “The Secret to Victory” commercial is very effective by using rhetorical components and focusing on defeat.

Cleaning up down South: supermarkets, ethical trade and African horticulture is a piece by Susanne Freidberg published in Social and Cultural Geography journal in 2003 (Freidberg, 2003). Susanne Friedberg holds PhD from UC Berkely and is a Professor of Geography in Darmouth College, New Hampshire (“Susanne Freidberg,” n.d.). In the article the author argues that the ethical standards have become fetishised. The UK supermarkets compliance with such standards edges on paranoia. It does not mean that the supermarkets care about these standards from moral point of view but that the compliance is driven by fear of bad

Nordby,K. Kjonsberg, K. Hummelvoll, J.K.(2009) Relatives of persons with recently discovered serious mental illness: in need of support to become resource persons in treatment and recovery.(Appendix 1). Journal of psychiatric and mental health nursing. 17, 304-311.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

There are always commercials that will leave a lasting impression on us, making our dream somewhat of a reality. Sometimes it’s possible that we may need a push or a product to be directed to the goal that was far from our reach. Nike’s “Short a Guy” from Wieden + Kennedy is one such advertisement that appeals to the audience’s emotion and further on motivates them to live their dream. In the advertisement, a young man in his teens takes us on an unforgettable adventure starting at the basketball court with a team who is “short a guy.” He keeps getting invitations to various sports while encountering pro athletes such as Mike Trout, Garrett Richards, Misty May-Treanor, Anthony Davis and many others. He doesn’t

Learning to read and write as a child is an experience that all can relate to. The average child learns to read and write at the early ages of three and four. Developing literacy at an early age is crucial to academic development as well as to performance in life. Early development can be just what a child needs to stimulate their minds, which in turn is assisting in the evolution of their future. The early and latter stages of development in a child’s literacy journey are the makings for their reading and writing skills. It also plays part in their analysis of obstacles as well as their developed or problematic literacy future. A child

Critical pedagogy is a philosophy that aims to foster more than just dialogue between the educators and students. It encourages “exploration, to help students move through the process of discovery by talking with them, asking questions and generally keeping up the momentum of exploration” (Elmborg, 2002, p. 458). This then effectively resolves the issue of a stagnant pedagogy, one that does not keep up with the times and needs of the students. Additionally, critical pedagogy serves to place some, or perhaps a lot of autonomy on the students’ part, attributing the means to the realization potential to them as well as the educators. As such, the only way for the educator to come to a better understanding of their students’, as well as their own

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous “Just do it” slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness.

You and I live in a world were modernism is reaching new heights every day. One day that touchscreen phone is considered new, and then next week it’s old news. These two stories that I am going to compare are about the role of technology, science and how it affects me and you. Based on how it uses new technology and modern science A Sound of Thunder is a better sci-fiction story.

During the 2012 London Olympics Nike Launched their “Find your Greatness Campaign”. This Campaign was meant to make the everyday athlete strive to their personal goals and achieve greatness. Nike tried to differentiate itself from competitors by featuring amateur athletes compared to professional athletes. Nike intended to propose their idea of greatness, trying to show it’s not restricted for only the chosen few. But rather, it is something we are all capable of. Their message was to inspire anyone who wants to achieve greatness and that Nike products, from shoes to watches to shorts, would help you achieve this, as well as helping to motivate yourself to do more. In the commercial titled “The Jogger”, a part of the “Find your Greatness” campaign, proves to be convincing through intense emotional appeal, the strong credibility from Nike, and the logical feeling that we can all achieve greatness.

Overall, the “Find Your Greatness” campaign caught my attention because it is out of the ordinary for Nike to feature everyday athletes; the ads focus on introspection and the unique angles gives viewers a visual appealing way to look at a variety of

From little to big, every kid looks up to star athletes for motivation. They dress like them, act like them and even emulate them. Athletes are more than just people, they are role models. In the commercial, Gatorade uses athletes in congruence with motivational music to influence viewers into believing Gatorade has the ability to boost player’s attributes making them become the people we want to be. Throughout this commercial the viewers observe these athletes straining, through workouts, to get better in the sport they play.

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

As I perceive many gatorade advertisement. On this advertisement I find three techniques one of the techniques are loaded words, I identify this technique because in the picture says “Gatorade always wins”, this words makes the reader feel strongly about the drink, (decide for success). This advertisement also suggest that only the athletes that are competitive drink Gatorade have a major opportunity winning and becoming champions , represent the Gatorade in first place, and the athletes that drink water are considerate weak and have less opportunity of winning, represent the two water bottles in the second and third place. The advertisement is then displayed with slogan on the top right hand of this advertisement saying “Gatorade always

For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage