Critical Analysis Of Ednita Nazario

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EDNITA NAZARIO SAW AN INCREASE IN SOCIAL REACH AND CHATTER COMPARED TO THE PREVIOUS PERIOD
During the period analyzed (01/01/16 – 03/01/2017), Ednita Nazario had a Basic Positive Sentiment of 26%, which is below the artist average of 36%. Most of the artist chatter is considered neutral due to fans sharing news about the documentary, performances, and articles.
The artist has seen a significant increase in social reach compared to the previous period, with Impression Per Post during the current period totaling 5.3K, which highlights a higher amount of key influencers talking about the artist during the period.

MOST OF THE SOCIAL CHATTER FOR EDNITA NAZARIO IN THE US IS COMING FROM FLORIDA (50%) AND NEVADA (22%)
Social chatter in the U.S. for
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Top hashtags are connected to chatter spikes. Top hashtags included: “#YaNoDueleTanto” (related to her single) and “#IntensamenteEdnitatour”.

EDNITA NAZARIO HAS A LOWER AUDIENCE COMPARED TO SIMILAR ARTISTS ON FACEBOOK
Ednita Nazario has a lower Facebook audience compared to similar artist, with a total of 659.8K Total Likes. The artist also has a below average engagement with a weekly average of 22.4K interactions (Talking About This), which gives the artist a 3% engagement rate on the platform (similar artists average engagement on the platform is 6%).
The artist is posting good content, however, she is sharing most of the same pictures from her Instagram on her Facebook account, which has a negative impact on her page Likes and engagement. Consider posting exclusive content on the platform, with short videos to maintain audience attention, and posting during the time her audience is on Facebook in order to drive

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