Critical Analysis of Health Promotion Leaflet

1585 Words Jul 19th, 2011 7 Pages
Critical analysis of health promotion leaflet
This essay aims to critically appraise a health promotion leaflet (Appendix 1), which at present is incorporated in a health promotion campaign from the NHS. The evaluation of this leaflet will consist of: where the leaflet was sourced; a rationalization of the selected leaflet; the nurse’s role in relation to health education and health promotion with the use of leaflets; examine the leaflets use of illustrations, design and layout; substance of the information which s enclosed in the leaflet; pore over the leaflets readability information supported with literature on readability test; the leaflets target audience; ethnical concerns and application to practice.

Appendix 1 is a campaign to
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Bernier (1993) verbalize that each paragraph should begin by detailing the most important known information firstly, prior to expanding to bring in any new information. The paragraph should then finish up by concluding all main points described within. Appendix 1 has chosen paragraphs for the layout and not bullets points.

Shaddock (2002) suggests that illustrations such as photographs, medical diagrams and charts are often used in leaflets to entice the reader to pick the leaflet up and read on. The use of illustrations such as pictures and text can help readers with poor literacy skills (Godsell and Scarborough 2006). Appendix 1 has a medical diagram and five individual close-up portraits of girls of school age, there are relaxed and smiling giving the impression that the vaccination is a positive and straightforward experience (Hall et al 2007).

There are 5 health promotion approaches that consist of: behavioural change approach; societal change approach; medical approach; educational approach and client-centred approach (Ewles and Simnett 2003). Appendix 1 uses the educational approach to enlighten 16-17 years olds on the human papilloma virus vaccination. The educational approach presents the target audience with a platform of information so that the client/patient can make a knowledgeable evaluation whether to take part in the vaccination programme. However the nurse must be prepared and able to accept that not clients/patients will pursue the nurse’s
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