Critical Analysis of "Jimmy Choo Shoes" Ad

859 WordsMay 12, 20054 Pages
In today's society, we are bombarded with images telling us how to dress, think, act, and behave. As Ed Norton in the movie Fight Club says while looking at a Calvin Klein underwear ad, "is that how real men are supposed to look?" I decided to search for an ad that can be seen as controversial or even disturbing at that, and I was lucky enough to come across a Jimmy Choo ad in W magazine. The message is clear—buy these shoes. Whether or not that message is being conveyed in the most appropriate or effective ways is less to be desired for. The shoes are not even in the center of the picture, and in my opinion, the shoes are not the main focal point in the ad. Instead, the focus is on a woman leaning backwards on some sort of board…show more content…
This "elite" group that I discussed earlier is high-class I talk about. The people that see this ad are simply looking to make a point, stand out even, and sell their product, which in this case is shoes. This ad clearly depicts a warped sense of reality. I don't know about you, but I have never seen a woman so flawless and dressed so scantily in such a position. In fact, I don't think I've ever seen a pair of Jimmy Choo shoes in my life. Do women really lay in their backyard all glamed-up with thousand dollar shoes on? Also, is this woman really that flawless? The odds are that there was some digital enhancement or airbrushing to make this woman look "perfect". In today's American culture, everyone seems to want to be nothing but perfect. There are multiple views as to what that specifically entails, but to be thin and to be sexy is to be perfect, and it's a

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