Critical Analysis of "Jimmy Choo Shoes" Ad

As a marketing ad, Victoria’s Secret 's The Perfect “Body” ad is very effective. The beautiful girls in attractive bra and panty sets exude an unique mix of class and sexiness that it isn 't easy to do. Even if you are not the size pictured or you do not have the same “perfect” body type, you may believe that you can look sexy in their bra and panty sets. There is also a subconscious element that may lead some young women to feel good about their body and make them feel free to show their body off, if it matches the body type shown. The reverse of that is that for some women the ad would make them feel fat and want to keep their bodies covered up.

The ad wants us to buy the Mercurial Vapor IX soccer cleats, so we can become faster. Making the reader feel slow and out of style if they don’t get these cleats; Nike has two messages on the ad that reads, “ BE FAST. BE MERCURIAL.” that is in bold, capital, big, green letters; the second reading in smaller text, but still bold and dark bright Pink, “ MERCURIAL VAPOR IX CAN YOU HANDLE THE SPEED.” In the messages of the add, it does not only make the reader ask themselves if they’re slow but if they can handle the speed making them want to buy them and find out.

The majority of women make being attractive, looking good at all times or having all attention on them a big priority. They would all want to look perfect like super models or actresses. For example in Cosmopolitan Magazine there is an ad for the famous actress Halle Berry’s perfume “Closer: The New Scent of Attraction for Her”. Halle Berry is the main focus on the ad; she is wearing a white button up shirt, sleeves rolled up to her elbows, completely unbuttoned, somewhat open where her bra is visible. She also has a black tie around her neck and what looks to be a shirtless man holding her by her waist. While on the bottom right corner is the perfume bottle.

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Furthermore, I distinctively believe that this ad relies heavily on pathos to attract buyers. I believe this because sometimes people, women especially, believe that they are too overweight or too slim to look good in

This ad is multidimensional in the way that it demeans women. The first layer is equating the women with inanimate objects. The women are being scaled down to the size of beer bottles as though they were barbie dolls, meant to be played with and molded by the hands of the viewer. The model lays with her legs spread and her chest pushed out in a hypersexualized submissive pose. She looks up at the viewer with a coy smile. Ads like these are meant to sell to an adult male audience. They are made by men with the intention of making money and the understanding that if you offer a typical American male the idea of sex with a physically attractive woman and equate that to a product, he will buy almost anything. This type of imagery also affects how women feel that they should act. Viewing images of women as sex objects in these submissive poses causes women to feel that they are only valuable if they fit the ideals put in place by the heterosexual male gaze.

Through the use of over exaggeration of how great the soles are the write catches the eye of the reader. The advertiser states that it “is not just a shoe insert… it’s a total foot rejuvenation system,”. This strategy is very useful if you are a gullible person. Often times people see right through the adverts and the fake stories told by the”customer”.

I like this ad. I can see myself being in the model’s shoes with ease. I find the tone of the headline (i.e. “thank you conveniently located porta potty”) and delivery of the ad quite witty and cleverly executed. I sometimes feel intimidated and alienated by the hardcore athletes ridden in Nike ads as a dancer. I don’t fall into the typical sports categories Nike targets so their models and athletes don’t appeal to me. I am serious about dance, however, so I find that Brooks’ messaging and quality is a suitable middle ground for me. This leads to my discussion of the target audience, in which I believe I fall under as well. This ad appeals to the active, young female who would look at this ad and empathize with a smile (I specify female because

When looking at this advertisement there is nothing sexy about it, but you do get a sense of cleanliness, and pureness. The advertisement is a headshot of Zendaya with

This image entitled “The perfect Body Campaign: Advertisement 1” portrays pale bodies juxtaposed against an achromatic backdrop, each either slyly looking away or smiling coquettishly at the camera. Thick, sizable lettering fills the center of the image audaciously proclaiming that these women have “The Perfect Body”. Each woman wears a matching bra and pantie. Their bodies are svelte with at least one of their feet angled into a pointed position as if they are dancing their way into the viewers’ bedrooms. A darker figure occupies the center of the image. Her skin is is just a few shades darker than those standing next to her, and her darkness is not palpable until the image is given a second glance, in part because the white bodies surrounding her act as a band-aid for her blackness. The very lighting of the image haunts the darker woman by painting her pores a shade lighter than they actually appear. If the viewer looks closely at the model’s left arm in comparison to their stomach, the stark contrast between the nearly white elbow and tan stomach becomes apparent. The contrast is hidden by the woman on her left shoulder and the positioning of the arm next to lighter panties. Again light and whiteness conceal the true nature of the middle model 's skin.

The argument is based on the Rogerian type. The designer of the ad feels that skinny, slender, and underweight women have more freedom in society. An easy and obvious compromise would be that there are all types of beauty. All of the various societies, cultures, and people around the globe have a very diverse opinion on what are the prevalent traits that qualify as beautiful. Each person has a variation on what beautiful means to them. Not everyone will find a woman who is so frail attractive. With so many ways for a person to be attractive. Intelligence and accomplishment should be glorified. Physical appearance will eventually fade with time.

An array of young models, each idealized and every one showing themselves off in a beautiful, yet sexual stance. The focus on flowing dark hair and thin bodies draped with trendy clothes that in some cases leave a lot of skin to be seen and admired. The idea of perfection personified through facial expressions of self-confidence and uncompromising appearances in each image. These are just a few ways in which Calvin Klein’s ad campaign tries to attract costumers. Attempting to convince the public that Calvin Klein clothing will look as impressive on anyone and will have people staring in envy like many do at the ads is the technique being used in this ad campaign along with many other aspects such as the setting, the outfits, and the

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain

This advertisement, for Reebok, shows six pictures of J.J. Watt pulling weights behind him while running in a football stadium with fire behind him. On the bottom of the advertisement is the text, “PUMP TO FIT. FIT TO IGNITE.”. In the center of the advertisement is a concrete sidewalk with football turf on both sides and Reebok Zpump tennis shoes in the middle of the sidewalk, displaying the little round pump button on the tennis shoes. The thesis for this ad is: Wear these tennis shoes and you will be just as fast and explosive as J.J. Watt is on the football field. The purpose of this ad is to convince the audience to purchase these shoes.