Critical Approaches To Creative Media Essay

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

Jarek Wasielewski, education expert at ClickMeeting, agrees,“Tailoring content to specific market segments is all about personalized marketing. In today’s world where competition over a more informed consumer base has become tighter than ever, personalized marketing is often what defines greater lead generation and customer conversion.”

In order to test these suppositions, the researchers undertook several room cultures studies to examine, monitor and evaluate adolescent media consumption habits. This resulted in the following model, which conceptualizes the three most significant dimensions of mass media uses and effects.3

If you already started with customer intelligence, taking the step to know your target audience on a personal level won't be that difficult. It won't be easy, but you will have something to start with. From an email address or contact details, you can interact and engage with potential consumers and know more about their interests and preferences.

Defining the intended audience effectively (Department of Health and Human Services, n.d.). This begins with dividing the audience into groups, which share similar characteristics (Slater, 1996). This can be done by researching demographics, through surveys designed to measure psychosocial factors, involvement, and behaviors, and focus group discussions (Slater, 1996).

The study is a qualitative study, which explores subjective and descriptive information from its participants to gather information such as opinions, ideas, and behaviors. The information that is gathered can help provide an understanding of a problem or provide possible resolutions to problems

Profiling may speed up things, but it increases also the exceptions. Errors are easily made. And the by-product of using it -- social unrest – could become more of a problem than the original cause by stigmatizing people.

Qualitative research method is a systematic strategy used for gathering information that are non-numerical, that is, they use visual and narrative words instead of using number. The data collected are from comprehensive case studies, focus groups a qualitative research approach whereby subjects answers an open-ended interview questions, likewise each others ' comments; ethnographies or field observation. (Headlessprofessor, 2012)

Qualitative research comprises of receiving information that gives a verbal expression of the participates, providing more detail and depth than quantitative studies. It can be used to analysis people’s attitudes and emotions towards a topic encouraging them to expand on their answers to explain the reasons behind why they gave a particular response. The drawbacks to this being as it requires more time to collect the data so smaller sample sizes

To better prepare for their campaign they also researched target audiences, which revealed which audiences would have the biggest potential to

According to Kothari (2008) qualitative research is concerned with qualitative phenomena which are related to or involve quality or kind. Qualitative research engages the collection and analysis of non-numerical data obtained from experiments, interviews, observations, and other resources involving statements and arguments. Research is conducted into particular context and non-numerical interpretive approach is used to produce narrative description of research data. Unlike quantitative research, this type of research considers the underlying facts behind the establishment of particular behaviors and assumptions. It is commonly used in behavioural sciences where the aim of research is to discover underlying motives of human behaviour.

Creative Media and Events Ltd (CME) is a private limited company in the Jamaican private sector, which deals with the areas of event management, public relation and media. CME’s mission statement is ‘To be the market leader in all our business ventures, doing always with integrity and purpose. A passion for God, creativity and a “think big” strategy is at the core of our businesses’. CME was formed in 2008 by Garth Walker, Chairman and Leighton Davis, Managing Director who together they have over 20 years of experience in Marketing Management, Event Management and Creative Development.

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]

Narrowing your targeted audience is a useful idea vis a vis getting a higher level of action from your social electronic broadcasting ad results. With Facebook advertising, you will see there are focused followers of different brands. This is profitable to know when you are in a nerve racking position at a related client 's headquarters who wants more business. It is also helpful if you are setting your sights on the customer headquarters of other non-competing brands in your market. Using this filter is a solution when you do not understand other details practically related to your direct audience such as likes, business titles, etc. To become ultimately preferably skilled, you can create divergent campaigns for each group that you are targeting the