Critical Discourse Analysis of the Movie Love Actually

Disney movies have been the leading outlets for child education and social learning. Due to such power of influence controversies have been raised which include the following, but not limited to, gender roles and stereotypes, issues of independence, and misrepresentation. Many people argue that despite the morals and messages that occur within such films there are still underlying messages that deal with beauty standards and norms. However, others may argue that Disney is evolutionary and evolved the imagery of male/female standards. The controversy then becomes: are Disney films doing more harm than they are good? Due to certain themes brought on by such movies, it has left younger audiences with both positive and

Since the 1930’s, the Walt Disney Company is known for producing characters, images, as well as stories which have created happiness for audiences around the world. This corporation has grown from a small cartoon studio run by famous Walt and Roy Disney to a million dollar business. In Janet Wasko’s novel, “Understanding Disney”, Wasko explains Disney as corporation calling it “The Disney Empire”. Throughout her novel, Wasko argues that Disney is set up like a typical profit seeking corporation, as well as creates and manufactures fantasy, and lastly re-invents folk tales by “Americanising” them.

Disney is a lie. Why? This corrupt company brainwashes consumers into handing over their hard-earned money in order to purchase overpriced merchandise, all while under a facade of innocence and happiness. Fairy-tale endings and a cheerful mouse might represent Disney’s projected values, but underneath the exterior lay indicators of Disney’s corrupt ideals. Common people are deceived into handing over their hard-earned money to corrupt companies in order to purchase overpriced products. The power that these companies gain allows these businesses to control, to a certain extent, politics and influence political decisions. These companies will not hesitate to fire American workers in order to save a handful of dollars and stifle any trace of dissent. Therefore, large corporate companies should stop exploiting and manipulating consumers for profit.

Imagine yourself as one person trying to totally reinvent the way that families are entertained. I will be talking to you about a farmer that became an animator. A farmer as a visionary leader, impressive. That is the story of Walt Disney. By all rights, Walt Disney was an excellent animator, but he had the self-awareness to know that he could not make his vision a reality on his own. I believe that Walt Disney is a visionary leader and I will show you how he used “Team Building”, “a group organized to work together”, (Thomas N. Barnes Center, 2012)(p.2) skills, “Diversity”, “a composite of individuals characteristics, experiences, and abilities”, (Thomas N. Barnes Center, 2012)(p.3) skills, and Full Range Leadership Development, “Contingent Reward”, “When the follower fulfills the leader’s expectation, a reward is provide to reinforce the demonstrated positive behavior.”,(Thomas N. Barnes Center, 2012),(p.14) skills to inspire people to buy into his vision and motivate others to help him accomplish his vision. I informed you earlier that I believe Walt Disney is a visionary leader, but that doesn’t make him an ethical leader. Through Walt Disney’s violation of “Honest”, “the bottom line is we don’t lie”, (United States Air Force Core Values, 1997), (p.1), “Openness”, “the free flow of

The Mickey Mouse Monopoly documentary reveals the obscure social messages behind the animated films created by the Disney Company. Although we are conditioned to believe that these movies are pure forms of entertainment, further examination has proved that there are hidden messages concerning gender, race and class that Disney is instilling in the minds of children. The speakers in the documentary argue that Disney is extremely political and hides its ideas behind innocence, magic and fun. When masked by features that are appealing to a younger audience, it is difficult to realize these ideas without taking a closer look.

I will use box office sales and other prominent statistics associated with the Disney company to help demonstrate the influence Disney has on the public. Pedagogy scholars Kevin M. Tavin and David Anderson’s journal article, “Teaching (Popular) Visual Culture: Deconstructing Disney in the Elementary Art Classroom” informs readers of the power of the Disney company in all medias to create “individual and collective identities” (23). In journal article, “Tackling Māori Masculinity: A Colonial Genealogy of Savagery and Sport”, Māori scholar Brendan Hokowhitu will build off this source by not only referencing cultural stereotypes formed by others, due to the media, but also identities formed about one’s own native culture and heritage. He uses a direct example of Māori men stereotypes. I plan to synthesize many of my sources like this: with one showing a various perspective (i.e. pedagogical or colonial) on the Disney company and another highlighting the point of view from a Polynesian.

What images come to mind as one reflects upon his or her childhood? Playgrounds, blackboards, and soccer balls may be among the fondest of memories. Yet, for many, mermaids swim their thoughts, princesses get swept off their feet, and lions roar to their royal place in the animal kingdom. Disney films have captivated the American culture for years and have become a pivotal part of popular culture as well as a form of education. However, these films have devoured the youth of America and, in the process; have perpetuated an institutionally racist society based on harsh stereotypes. Minorities are often underrepresented, and even completely left out, of many Disney films such as Dumbo (1941), The Lion King (1994), Aladdin (1992), and

attraction of Walt Disney, but it has political issues that only the people who are

For most of society, the word Disney elicits warm feelings: memories of early Saturday mornings with family watching cartoons, family trips to Disney World, or a movie that was so encapsulating it was watched over and over again. Disney achieves a high level of regard from most of society unparalleled by other companies. Penn State education professor, Henry A. Giroux, accompanied by Grace Pollock, argues in his book The Mouse That Roared: Disney and the End of Innocence that society is blinded by Disney’s façade of “childhood innocence” and that Disney’s marketing tactics are far from innocent at all.

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

As suburban America witnesses urban violence invading it’s schools, homes, and neighborhoods, Disney becomes a symbol for the security and romance of the small-town America of yesteryear- a pristine never-never land in which children’s fantasies come true, happiness reigns, and innocence is kept safe through the magic of pixie dust.

Many young children grow up watching Disney films. Many parents do not think that these movies could have a negative impact on their children. Henry Giroux, who wrote the book, “The Mouse that Roared: Disney and the End of Innocence” is a firm believer that Disney films have a negative impact on the children that watch them. For several generations Disney films have been a huge part of children’s lives, but many parents do not realize how these films can negatively impact their children. Disney films can teach young children stereotypes, how to deal with life events such as death and they can learn negative ideas and values from these films.

According to Fairclough (1989, 1995), Critical Discourse Analysis is used to analyze communicative events by analyzing the relationship between three dimensions, including the micro dimension, the meso dimension, and the macro dimension.

He described a term that he referred to as “Disneyfication”, which he defined as “an idea of taking an environment and creating a fantasy world out of it by sanitizing it and making it devoid of any sort of impurity, Disney as a corporation tries to do that, and it affects children” (Stereotypes, 2013). While their parents are off running errands, or working their children rush home from school and turn on the T.V. to their favorite Disney channel movies, and get lost in the fantasy world of Walt Disney where all things can happen, characters are shown ideally and therefore unrealistically and there is always a happy ending.