Critical Evaluation of Topshop Corporate Weblog as E-Business Value Creation Tool

innovation (Pateli and Giaglis, 2003). The internet has changed the idea of a business model and

In The Atlantic article “Why I Blog,” Andrew Sullivan explores a relatively new and compelling medium of communication, blogging. He discusses how blogging has changed writing from a future oriented process of writing to a rather provisional sense of writing. Consequently, this makes the process of editing, revising, polishing and ultimately publishing almost non-existent in the realm of blogging. Sullivan goes on to note how the usage of blogs has created a bond between the reader and the author, and the pace at which that bond travels is seamless. Sullivan writes, “And the intimate bond this creates with readers is unlike the bond that the Times, say, develops with its readers through the same events.” Quite notably in this quote, Sullivan explains that the formal writing often associated with well known traditional newspapers, such as The New York Times, seems to lack a human quality; Whereas, blogging generates that constant flux of thoughts and paves a path of reassessment, through feedback from readers. “To blog is therefore to let go of your writing in a way, to hold it at arm’s length, open it to scrutiny, allow it to float in the ether for a while, and to let

Businesses are discovering the Internet as the most powerful and cost effective tool in history. The Net provides a faster, more efficient way to work colleagues, customers, vendors and business partners- irrespective of location or operating system harnessing this powerful resource gives companies strategic advantages by leveraging information into essential business asset. The "technology of the future" here today. This is a fact. Businesses making the transition will, and are prospering; however those that do not will most certainly suffer the consequences.

I will compare, in this paper, the use of search engines, social media, and blogging. I will use examples to show the potential of each approach.

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

The “Groundswell” book by Charlene Li and Josh Bernoff is an excellent novel that brings upon on the struggle to connect the power of social technologies. Li is an independent thought individual who is one of the leading voices of the business use of social media technologies and she is the founder of Altimeter Group Bernoff is the vice president at Forrester Research. The context of this book gives reader a comprehensive idea of how our world is being converted by social technologies and how we can take advantage of it. This book is about growing the importance of social media technologies where blogs are being part of the phenomenon.

Corporate blogs – Businesses use blogs to reach their customers and inform them of new products and product enhancements. Small businesses especially like using blogs as the cost is very reasonable (even free if you use the right blogging Web site).

— then by all means, focus on the ideas you agree with or that make the

Besides, users can also check their online blog to get and be updated on useful news and product reviews.

– Blogs- its another way of creating social community as it is open forum sometimes consumers negative remark can backfire Flipkart

Companies go online to engage in advertising, buying and selling of products and services. Due to the increased competitiveness in the hypermarket industry, the adoption of e-business has helped companies gain a competitive edge over their peers in terms of reduced costs, increased revenue streams and greater customer satisfaction. Operational costs such

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

To maintain consumer satisfaction businesses have begun to implement blogs. Effective companies rely on the critical feedback from consumers via social media.

During the late 1990’s many new companies were set up to utilise the perceived advantages from using the internet in business, however, with their rapid rise and fall they soon created a phenomenon known as the ‘dot.com’ era (Lovelock, 2001). Questions were then raised about the added value that the internet brought to business and how these technologies

Blogs have created to be part of the market for individuals and businesses. They are used to get an opinion about an issue and engage readers. And these readers need to have something that makes them want to return frequently to a blog... that, in general, is due to the quality and frequent publications.