Critical Mass: the It Creativity Challenge

What are creativity, innovation, and design, and how are these concepts important to meeting the objectives of an organization? To understand these concepts they must first be defined. Webster’s dictionary (http://www.merriam-webster.com) defines creativity as the “Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic objects or form. The term generally refers to a richness of ideas and originality of thinking. Psychological studies of highly creative people have shown that many have a strong interest in apparent disorder, contradiction, and imbalance, which seem to be perceived as challenges. Such individuals may possess an

The creativity process helps the client to connect to his emotions and thoughts and accept himself as an individual/person (‘being in the world’)(reference)

2. Generation of creative actions that will gradually bring about more of what is desirable for the client.

From your reading “Managing for Creativity”, what are key components to enhance creativity? How do the teams compare?

After graduated from UC Irvine, I started to work at Universal Prospect Corporation, an advertising consulting firm, as an account executive. My daily work consists of searching for new clients and offering them the most suitable advertising plans. To target a potential client precisely, it is important for me to know well enough about the client`s business, including the situation of the entire industry, the client`s major competitors, and its target population. Based on the understanding of those objective conditions, I would be able to analyze the demands of my client and make the most appealing offer for him. When negotiating with clients,

Social media has allowed crowdsourcing to expand campaigns like the Facebook Super Bowl Ad. Being able to vote on ads, pictures, and who wins contests is becoming a new fad in this day and age. BBC News lists several big name companies that use crowdsourcing such as; Linux, Android, and Wikipedia where people are able to write their own programs and submit their own definitions. (Castella 2010.) Castella also makes a great point when he states, “the employee suggestion box has been around for years.” (Castella 2010.) Jared Kleinert, a contributing writer to Forbes, states that the phrases crowdsourcing and “internet of things” is "Overused because they cover a variety of activities and companies. Crowdsourcing can mean raising money on a platform like Kickstarter or Indiegogo, and it can also mean getting people together for an impromptu flash mob. Internet of Things can refer to almost any pairing of hardware and software that makes our “stuff” smarter.” (Kleinert 2015.) Moving crowdsourcing online has given companies viable options to take these suggestions in a faster, easier way that includes

Purpose: the client hired Creativity Cap for the purpose of developing, design and/ or improve website.

Crowdsourcing has been around for many years but has only grown larger due to the expansion in technology. Not much attention was given to crowdsourcing before the rapid growth in technology. This is the main reason the term crowdsourcing came about a few years ago. The internet is a very open place connecting people all over the world. Without the internet consumers and producers wouldn’t be where they are today. Social media is a fundamental component to crowdsourcing. It allows organizations/businesses to obtain a larger audience in a more efficient way.

harles Leadbeater is a leading authority on innovation and creativity. He has advised companies, cities and governments around the world on innovation strategy and drew on that experience in writing his latest book We-think: the power of mass creativity, which charts the rise of mass, participative approaches to innovation from science and open source software, to computer games and political

Appraise the impact that the rise in networked society is having on different creative disciplines and identify some of the key trends, innovations, behaviours and emergent opportunities for creative disciplines.

• Amabile: How to Kill Creativity? Harvard Business Review 1998 (course packet; writeup 1. For Feb 5)

CoolBurst is a conservative company which undermines creativity in an effort to maximize production and control. The company values its traditional culture, has a “if it’s not broken, don’t fix it” philosophy, and does not view innovation as a normal part of business. By not capitalizing on the ingenious creations by Sam Jenkins and Carol Velez, CoolBurst missed the mark of the changing needs of its current and potential customers, and lost some of its market share to competitors. Its’ structure, culture, policies and practices, reward

Their ‘Creators Collective’ a complex, global system of creative young minds allows the group to have significant scope and reliability. The groups 50,000 strong workforce is very diverse with youth of all ages, cultures, backgrounds and classes. This significantly benefits customers as they very quickly have access to a huge global audience thus cutting the cost of having to do it yourself. Although it can be highly beneficial having a large decision making unit problems with management may arise due to difficulty in reaching a decision and differences in opinion.

Harvard business essentials : managing creativity and innovation, 2003, Harvard Business School Press, Boston, Mass.

In today’s knowledge-based economy, innovation has become the principal source of competitive advantages in global business; the success of firms now depends more on their intelligence capability – such as employee creativity – than traditional material assets (Amabile et al., as cited in Zhou, Zhang & Montoro-Sa ́nchez, 2011). The creative capability of individual and collective knowledge workers is the fuel that powers innovation in firms. While creativity leads to the production of new and useful ideas in any domain, innovation is the successful implementation of those creative ideas within an organisation (McLean, as cited in Zhou, Zhang & Montoro-Sa ́nchez 2011). In highly dynamic business environments innovation and creativity have become crucial for creating competitive advantages for the