Critical Media Analysis

I have chosen the movie Signs to do my worldview analysis on. First, I will discuss the worldviews that the main characters in the movie have. I will then answer the question of if the characters were true to their worldviews. I will also discuss the obstacles that the main characters faced that deterred the character or characters from living out their worldview. Lastly, I will describe mental, emotional, or spiritual reactions I had to the movie as well as explain if I agree or disagree with the worldview present in the movie.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

People in the lower class are often portrayed as pitiful, unworthy, lazy people who aren’t good for anything. That is according to what the media shows us daily. Blue collar work is viewed as “real” work (Linkon). The lower, working class takes pride in what they do because they accomplish something that takes effort and skill. The working class requires effort and strength. There are good lower class citizens who work for the benefit of their communities. The working class is unfortunately being brought down by the more “fortunate” higher-middle class and rich people. Basically, there is a bias in the representations of society (Ginsburgh). In a Levi’s - Go Work commercial, the lower class are positively portrayed as hard

Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.

The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the

The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially

In the ad, there is a well dressed female sitting at a table and breastfeeding two children. The location this female is in is a restaurant of high class and a bunch of wealthy people. The female can be seen as confident, based on the way she holds her head up and she does not care about breastfeeding public. The demeanor of this woman can also send out a message. The woman has her makeup precisely put on, hair nicely put together, and a very bold red lipstick. To the viewer, it seems that this woman takes care of herself and cares about her appearance. The symbolic message, that is sent out through the appearance of this woman, is that women have to be well-dressed in order to be attractive. In the ad, you do not see a blemish on the female and makeup is used to highlight her face. The red lipstick plays a huge part in the appearance of the female. The color red is often associated with love, anger, and most importantly seduction. Having the woman wear a dark red lipstick, suggests that women are meant to be attractive and often sexualized. In Men’s Men and Women’s Women by Steve Craig claims, “the woman does appear in this commercial is important. She is nothing more that an anonymous object of desire… but her presence both affirms the heterosexuality of the group while at the same time hinting that attaining sexual fulfillment.” Craig is speaking about commercials that target

This ad is trying to sell Rolex watches; and they use rhetorical devices such as ethos, logos, and pathos to do so. What is pictured in the ad is two pictures of English soccer star David Beckham, one of which is him in his uniform for his team and the other in casual clothing. There is also a picture of a beautiful Rolex watch, the product of which they are selling. The type of text included is a small paragraph in small text on the lower half of the ad, explaining and describing David Beckham’s success as well as greatness “on and off of the field.”

In 2013, UN Women launched an ad campaign that revealed the prevalent and rampant sexism and discrimination against women worldwide. Memac Ogilvy and Mather Dubai, the creators of the advertisement, placed authentic Google search text boxes over the mouth of the woman pictured, as if to silence her voice. By using a Muslim woman in a hijab, real searches via Google, and highlighting the true, subconscious feelings and attitude of the audience, the advertisement attempts to expose the negative biases towards women, ranging from stereotypes to blatant denial of their rights.

The unique text of this advertisement also plays a role in its effectiveness. Powerful text with a bold meaning is one of the most important parts in achieving an interesting advertisement. Text should be short enough to read, but detailed enough to get a point across. The text of this advertisement appeals to women. Within the text, references are made about both women’s left and right hands. Since the ad is for a new style of a diamond

I already mentioned several media by which competing discourses of the past, and of risk, reach their audience and attempt to gain recognition and influence the greater historical narrative of the group. According to Morris-Suzuki (2005), out of the “Kaleidoscopic mass of fragments we make and remake patterns of understanding which explain the origins and nature of the world in which we live. And doing this, we define and redefine the place that we occupy in that world,” (Morris-Suzuki 2005:2). We do not learn the story of disasters from a single source or a single voice. Even when a news outlet is the sole medium to learn of such an event, the format of news reporting for periodic broadcast and for twenty-four hour news channels will share

After reading “Which Ad Pulled Best”, I am going to analysis three groups of advertisements based on the criterions provide by the reading. The first one is Example 19, an advertisement about Timex Watch. I think the second ad did a better job than the first one. To start with, when I saw the second ad, I can easily recognize the benefit the product offers compare to the first one. In the second ad, it named out the benefit in the upper page, which is The Timer Turn & Pill Alarm Watch, More convenient than any excuse. When I read this heading, I can know what unique feature that Timex offers that different from other watch makers. In the middle of the page it uses three scenarios to show the alarm feature of this watch. All three scenarios are very common in our everyday life. So when people read this ad, they may think about themselves in that situation. And when I saw this part of the ad, I know what message the advertiser what to convey when you buy this watch, you can avoid all those situations and this watch will keep you be on time for everything.

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.

The fact that the woman is well-dressed and seemingly high society also adds to the desire of the “everyman” to attain “their very identity” (Kellner, 189) from the influences of this ad. What woman wouldn’t want power, status, perfect features, and men falling at her every move? And, of course, this can all be attained simply by smoking Camel cigarettes. Similarly the men are also being shown “socially desirable and meaningful traits” (Kellner 189). Men are being shown an existence where they could attain everything they so desire, a beautiful and sexy woman, a great job, as evidenced by their classy attire, and a happy lifestyle devoid of care and worry. These are definitely all characteristics that men strive to attain, and the ad is also promoting its product at the same time. There are two interpretations given of men in this ad. The first is that if men find a woman who smokes Camel cigarettes they will have everything they desire. The second is that if men purchase Camel for themselves, they can obtain everything. In either interpretation the existence of Camel is involved but the follow-up action is up to the individual consumer as to whether he chooses to use the cigarettes or not. This particular Camel ad “depicts how something as seemingly innocuous as advertising can depict significant shifts in modes and models of identity” (Kellner 193) and how it can speak to a larger public about the values and goals of life as a larger

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her