Critical Media Literacy Project

878 Words4 Pages
People in the lower class are often portrayed as pitiful, unworthy, lazy people who aren’t good for anything. That is according to what the media shows us daily. Blue collar work is viewed as “real” work (Linkon). The lower, working class takes pride in what they do because they accomplish something that takes effort and skill. The working class requires effort and strength. There are good lower class citizens who work for the benefit of their communities. The working class is unfortunately being brought down by the more “fortunate” higher-middle class and rich people. Basically, there is a bias in the representations of society (Ginsburgh). In a Levi’s - Go Work commercial, the lower class are positively portrayed as hard…show more content…
Throughout the two minute commercial, it is showing the progression and the intensity of his hobby. At the end, he is shown overcoming his fall in the Niagara Falls by successfully leaving in a hot air balloon. The summary of this ad is if a person (more directly to the lower class audience) is in some way, operating a Honda engine, then that person can reach and explore new boundaries. This can raise a positive attitude to a person and maybe make them achieve what they wanted to. The majority of the media portray the lower class as a lazy group of individuals. It isn’t just ads that the lower class is viewed this way. Talk show hosts purposefully mock their less educated guests. But the news media has the most profound impact on what the viewers see. The news airs more lower class crimes than high profile, executive crimes (Mcdonald). Mcdonald also says that the media doesn’t fully provide the poor beneficial help. If the poor is missing a family member, the news only gives small amount of coverage. “It’s even worse for men,” says Sherry Linkon. Most lower class females are looked to be more competent than men. The men are usually shown as “buffoons” (Linkon). Ginsburg quotes Charles Murray, “The men in the family were unable to hold a job for more than a few weeks at a time. Drunkenness was common. The children grew up ill-schooled and ill-behaved and contributed a disproportionate share of the local juvenile delinquents. Think
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