Critical Reflection Of Amazon

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Another aspect of the Amazon's strong and steady success was that it devoted itself to becoming the most customer-centric online marketplace. Amazon always believed that shopping and searching for items had to be the simplest and easiest experience for customers and that via this ease and simplicity customers would continue to shop at Amazon. This philosophy has by and large been an enormous reason for Amazon's rapid growth and expansion. For example, the founder Bezos

Marketing – The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

One of America’s greatest start-up success stories is Amazon. Jeff Bezos launched the website in 1995 and he is now having revenues of $61 billion. At the start of e-commerce, Amazon was an innovator of delivering supreme customer service, which at that times was very rare. Amazon is an illustration of massive organising skills, the company sells an enormous range of products, all day, every day, for 365 days a year and is able to maintain over 80 warehousing and fulfilment centres.

Amazon managed to go from online bookseller to the largest retailer in the United States. Today, there's almost nothing Amazon doesn't sell. Today, online commerce saves customers money, and precious time, Bezos knows that by personalization it would create real value for its customers and, by doing so; I feel each of the efforts he selected were successful because his hopes to build an enduring franchise worked, even in established and large markets. Bezos has inspired a willingness to continually learn and adjust, which has helped Amazon rise to the top. There were risk factors identified in the report and suggested a long-term strategic solution to help mitigate it. Success doesn't happen overnight. Bezos original 1997 letter to shareholders provides a glimpse into the extraordinary focus the famous founder has maintained through the years, along with some excellent lessons for all who reads it He stresses those to keep moving forward look to the future and look for the long term. He believes that a fundamental measure of success will be the shareholder value we create over the long-term (Quittner, J. 2008). He understands the stronger the market leadership is; the more powerful our economic model

When developing a marketing plan, it is imperative to discuss its purpose. Marketing Plans provide comprehensive blueprints of overall marketing efforts, requiring research, time, and commitment, helping to develop business products and services (Kristen 2013, p. 20). Without effective marketing clients are unlikely to approach businesses and ask for services, and the marketing plan is designed to meet the needs of the target market (Stephenson 2010, p. 238). Developing good marketing practices will help give customers an understanding of how products and services are better or different from competitors

Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves.

Amazon.com’s marketing strategy consists of a few different techniques. Amazon.com’s mission statement is stated as "To be Earth 's most customer-centric company where people can find and discover anything they want to buy online." The embedded marketing techniques that Amazon employs

Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Marketing is a process of identifying and satisfying the consumer needs and wants by creating or exchanging product.

The marketing planning is a fundamental part of the activities, which any business should take into consideration if wants to be successful and profitable in the future. Marketing Planning can be defined as a process that is used by businesses to analyse the environment and its potential for growth and by inserting into action on the marketing process steps, decisions to be taken for

Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.