Singapore Airlines Essay

Sun Country Airlines was started in 1982 by a small group of pilots and flight attendants in Minneapolis/St. Paul, Minnesota. After Braniff shutdown in 1982, Ken Sundmark approached Bob Daniels, a cofounder of Mainline Travel Incorporated about forming a charter service that would combine the assets of Mainline and the airline expertise of the now unemployed Braniff crew. Eleven Braniff pilots, two cabin attendants, an attorney, and a financial consultant (Links to an external site.) shared 49 percent ownership and Mainline 's principle owners, retained the other 51 percent.

The “ Battle Of The Air” has been used to describe current situation in the airline industry. The emergence of “ No Frills “ discount carriers such as Air Asia, Mahlindo, Firefly have threatened the survival of the traditional giants such as MAS, SIA, Thai Airways in the APAC regions and even the Big Boys across the continents such as United, Delta, Continental, Luftansa, Emirates and US Airway ( Myron J.Smith, 2012 ) face competition

Thank you for sharing valid and important information about the Singapore Airline case. You mentioned the fact that it is more complicated to improve something that is already good than something that actually needs improvement. This statement is very interesting and true. In the field of dance, dancers are exposed to this situation in a daily basis. After every time they perform a choreography, their rehearsal director and artistic director provide feedback that help them be better next time they have to perform the choreography. Most of the time in the feedback section they tell the dancer that they looked great and are pleased with the performance. However, they believe

Analysis: The overall strategy of Singapore Airlines may be related to their commitment to maintaining their high rankings for customer service amongst business commuters. Here having current technology in the airplanes may be relevant to Singapore Airlines in implementing this strategy. To maintain current technologies in aircrafts, it may be more cost effective to truncate the serviceable life of aircrafts and purchase new aircrafts versus allowing the fleet’s amenities – i.e. telecommunication capability for passengers or flat screen televisions in every seat - to become outdated or choose to retrofit the aging aircrafts.

The airline industry operations depend largely on the usage of technology, appropriate IT infrastructure should be considered. Technology makes this industry accessible through the usage of the internet from booking the ticket, online check in and using the Wi-Fi online. The domestic operations on the SAA have not match up with the usage of Wi-Fi on air.

Another issue of some importance is the lack of direct control over the quality of ground services offered by SIA's suppliers in countries, and specifically at airports, around the world. The real issue is the communication, despite cultural differences, of the need for and the maintenance of a consistent level of service quality.

Aviation industry got hit real hard as a result of global financial crisis. Nov ’08 IATA’ traffic data showed a 4.6% drop in international passenger traffic and 13.5% drop in international cargo and stated that the worldwide aviation industry “shrinking by all measures”. During this hard time, Qantas made a

Being a global company founded in the year 1972, Singapore Airlines has become one of the world’s largest and most successful airlines over the last forty years, focusing on providing a well rounded customer experience and ultimate luxury service, with their tagline “A Great Way To Fly”.

Resources are the assets of the organisation. They include human, physical, financial, intangible and structural resources. In addition, these resources determine how much of operational plan can be implemented and how far the implementation can proceed.

To illustrate the direct impact of business decisions on financial results, SEJA ended period 8 with a net income of $203,381, stock price of $36.45, 66% quality rating, 91.8% reliability, and $1,241,434 cumulative net income. Passengers pay for only transportation service from point “A” to point “B” which allows the organization to concentrate on its core competencies. Some experts in the industry are reporting that SEJA, the fastest growing regional airline, have the capacity and “know-how” to be a direct threat to Spirit – a growth plan that is on the drawing board.

SAA Technical Maintenance arm of the business is the biggest and one of its kind in the continent

The purpose of this report is to analyze the strategic situation of Malaysian Airline (MAS). The company was in 1963 it is a government owned airline, the airline operates both transatlantic and transpacific flights. Mas has received more than 100 awards since it started operating such as the leading airline (2011) Asia’s leading business class airline (2010) as well as the five star airline (2012). This has helped the company to build up its image as the top airline in Malaysia. They are a number of strategies which MAS can use to make the company to be more profitable strategy implementation which is the process used to overcome the external factors (Hambrick, 2007). A company can get affected if the company management

Singapore Airlines has a vision not only to be an excellent Airline, not only to be an excellent work place to its employees, but also to be an outstanding corporate citizen of the world. With that aim in mind, SIA has made many commitments to the arts and education, to our communities, and the health and welfare of our country’s citizens, and those in countries SIA fly to. With this goal in mind, SIA also has made a strong commitment to preserving the environment – and a world for future generations.

As a part of Crossman Communications, this essay will go into depth about the client, Malaysian Airlines and their recent campaign. Malaysian Airlines founded in 1957, currently flies to 53 different destinations having over 12 000 employees (Malaysian Airlines, 2017). The airline company offers the best way to fly to and from Malaysia flying over 40 000 people everyday (Malaysian Airlines, 2017). The campaign was set to rebuild the trust of Australian and New Zealander flyers due to the multiple aircrafts that have gone missing which have affected families in both countries (Crossman Communications, 2015). Having said that, the goal was to improve bookings, and generate positive media coverage (Crossman Communications, 2015). This essay

As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.