Critical review of Crafting Strategy Essay

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A Critical Review of “Crafting Strategy” By Henry Mintzberg

Word Count: 1068





Placing of the article in the wider strategy debate


Discussion of Strengths and Weaknesses







Strategic management contains various subjects and topics, most of which do not have the consistent identity (Ketchen, Boyd and Bergh, 2008). It is no doubt that there are still many debates towards strategy concept. In this essay, the article “crafting strategy” will be reviewed. This is analysed by putting the article in to a wider debate about strategy, then discussing its main strengths and weaknesses.

Placing of the article in the
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This idea fully reflects the complexity for the business world, even though Mintzberg has an ardent preference towards emergent strategy, there is no guaranty that this is the most suitable or perfect method for all business. Besides, other analyses also illustrate the importance of strategy-making blends autonomy and planning in emergent strategy mode. To be more specific, by combining those two modes, organisation is able to gain productive adaptive capability and optimal alignment in firm through adapting to unpredictable environment in emergent strategy mode and coordinating business activities to complete company’s efficiency in strategy planning (Andersen and Nielsen. 2009).
Another strength of this article is the statement about strategic thinking. Fiona (2002) points out that the central to sustain competitive advantage is to have a creative and divergent strategic thinking. This fresh perspective represents a new way for managers to consider and evaluate the operation of organisation. Just as Mintzberg mentions, strategic thinking is captured by informal learning from diverse sources included experiences, leading to an integrated view towards the firm, and then synthesizing the learning into an image of the business direction (1994). In contrast, many administrators merely analyse the figures and graphs, but
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