Critically Analyzing the Main Issues in the Case Study Using Relevant Theories Related to Organization and Management

1306 Words 6 Pages
Critically Analyzing the Main Issues in the Case Study Using Relevant Theories Related to Organization and Management

This case study deals with the Oticon’s organizational change, a Danish firm specialised in hearing aids. Due to an instable environment, the firm has transformed the organisation of the structure in order to be competitive in an international market and consequently it has changed the work, the hierarchy, the organisational culture and patterns. The case study shows us with the real example of Oticon how that change can affect the organisational behaviour of the employees and how Lars Kolind manage them in order to stimulate their motivation and increase the productivity. According
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The change process was quite long and has totally affected the organizational behaviour of the employees. Lewin states that “the change allows three separate activities: “Unfreezing, change or movement, and refreezing” (Hatch 1997 p.353/354). In Oticon, unfreezing did occur with the “meetings” and negotiation with the employees in order to reduce the resistance because the change was not “without some resistance” of the employees. Unfreezing activity took three years because Oticon took its time to prepare the employees to the transformation in adopting a planned change. Then occurred the change or move stage, introducing a new way of work like the use of a personal computer at work and at home, a new organisational culture “turn down the wall to create a big open plan office”, with a different “style of management” requiring the participation of the employees. Finally, refreezing occurs when the new patterns “stabilize or become institutionalised” like the implement of a reward system in Oticon with the possibility to obtain “scarces resources” if someone is “successful in the promotion” of projects. “An organisation can be viewed as a culture in its own right, as a set of subcultures, or as an artifact through which an even larger culture expresses itself” (Hatch 1997, p.235). We can say that Oticon has successfully completed
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