Critically Evaluate Maslow’s Hierarchy of Needs as Way of Understanding Employee Motivation in Contemporary Chinese Business.

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Critically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business.

The Chinese economy has changed significantly since the reform in 1978.Chinese economy has experienced a rapid development and trends to an open and market-driven system in recent years (Klein and Ozmucur, 2002). A lot of foreign companies want to invest in Chinese companies or start business in China but most of them fail in the end. One of the reasons why they can be successful in the western countries but lose in China can be the way they used to comprehend employee motivation in modern-day Chinese business is wrong. Maslow’s hierarchy of needs is an extremely famous theory used to analyse employee motivation
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For instance, a garment manufacturer can produce clothes by focus on varied needs of different consumption levels. Lower income population pay more attention to the physiological needs such as be protected from the environment while higher income population want to pursue their self-actualization needs by wearing luxuriant and expensive clothes. The manufacturers can produce attractive goods and break new markets through the help of Maslow’s theory (Maslow’s Hierarchy of Needs & Business Strategy, 2003).

To sum up, using Maslow’s theory as way of understanding employee motivation in contemporary Chinese business is unsuitable. Maslow’s hierarchy is set up in the period when the essence of the American culture focuses on individual achievement. Obviously it stresses on the growth throughout lifestyle and emphasis on the career opportunities in the U.S. society. Nevertheless, the U.S. is an individualism society as well as China is a collectivistic society. The course China develops influences the attitude and motivation of Chinese business employees. Moreover, Maslow’s hierarchy of needs is also out of time. In terms of understanding employee motivation in contemporary Chinese business, the companies should choose a tool which is built and developed based on the researches of the up-to-date Chinese society. In addition, the breadth and profundity of the researches is linchpin, too. Especially, the employers

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