Critically Evaluate the Value of Academic and Applied Psychology in Facing the Challenges of Life in the Twenty-First Century

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In the 21st Century, many problems face the people of today with academic and applied psychology facing those problems. One of the main problems that people face today is the idea of Globalisation. Globalisation is an ever growing process around the world, which has been an ever-lasting process throughout time and into the 21st century. Globalisation is described as “a process of international integration arising from the interchange of world views, products, ideas and other aspects of culture” (Al-Rodhan 2006). Throughout time, Golbalisation has impacted everyone, from the changing face of work (Occupational Psychology) through the Industrial Revolution to the more current Globalisation of hand held devices, such as mobile phones.…show more content…
The idea of cultural imperialism is supported by Ritzer’s notion of McDonaldisation, as it shows the western ideal of fast food being posed upon countries all over the world, slowly injecting the ideals of the west into eastern cultures. However, Globalisation cannot be seen in just a negative light, as through Globalisation, the face of work has changed since the 19th century, and even before that with the Industrial Revolution. As outlined above, Globalisation can be seen negatively as it may force people of a culture to accept another ideal, but the idea of Globalisation has also impacted on the world positively, for example changing the face of work. Through Occupational Psychology (applied psychology), the work place has implemented changes that has slowly started in the West and made its way around the world so that people get fair treatment in the work place.

Since the Industrial Revolution, the workplace has changed from materials being hand-made to people now programming machines, lowering the risk and stress of the individual. From then, the workplace has adapted further with machinery now being limited to factories for the building of cars, and more office/computer based work now becoming the more prominent. This can be seen as a positive view on Globalisation as it has reduced risks and stress (as outline before). A further notion is that the workplace has now become more globalised, with

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