Critically discuss the concept of Globalisation. What is meant by cultural globalisation?

1514 Words Feb 28th, 2004 7 Pages
Critically discuss the concept of Globalisation. What is meant by cultural globalisation?

The concept of Globalisation focuses mainly on the idea of all of the individual states, cultures, religions and especially economies coming together, or networking, to form one single entity. It is widely disputed as to whether or not Globalisation has started to occur, or has already occurred or whether or not Globalisation is simply a myth. In this essay I plan to look at the key features of Globalisation and investigate its key factors, but also to investigate the relevance of culture as a main factor in the development of Globalisation.

Firstly, the importance of communications within the process of globalisation cannot be underestimated. "The
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However, if you look beneath the surface and ask people in different countries where their loyalties lie, how they regard their families, and how they regard authority, there will be enormous differences. When people examine a culture, they pay too much attention to aspects like the kinds of consumer goods that people buy. That's the most superficial aspect of culture. A culture really consists of deeper moral norms that affect how people link together. For example in Northern Ireland, Protestants and Catholics may share the same dress sense, eat the same food and drink in the same bars, but when individually examined, they do not have the same deeper sense of culture as they portray themselves differently in their historical background or have a different stance on their Nationality.

In terms of the McDonalds and Coca Cola theories of consumer culture, it is given that it is the global economy and economics that drives culture, however in some cases it may be the opposite. For instance, Chinese culture is family-centric, limiting business transactions to extended family. This fact has many consequences. It means that Chinese businesses tend not to be very large, probably because they are unwilling to bring in managers from outside the family. It means that it's very difficult to establish brand names because large marketing organisations are not used. It also means it is very difficult to build lasting institutions that endure for more than two or three
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