Critique on Advertising in Our Society

1034 WordsOct 8, 19995 Pages
Critique On Advertising In Our Society A critique on the impact of advertising in our society. Consider visuals and verbal or written language. (1000 words) The impact of advertising on our society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social and economic impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact upon society, whereas advertising portraying women as sex objects has negative social impacts. There are also positive economic impacts on society such as providing funding for the media and stimulating an active, competitive economy. There are…show more content…
Advertising provides revenue for commercial mediums which would otherwise need to be funded by the actual consumer of these mediums. For example, a newspaper would cost up to three times as much money (since advertising provides two thirds of the revenue of the print media), or all television, bar government funded networks, would be pay-TV (since nearly ALL revenue for television is provided by advertising, while the consumer provides no financial support except for providing the service of watching the advertising messages). So we can see a major economic infrastructure based around advertising, in which the big companies fund and subsidise the commercial media by way of advertising. The price a consumer may have to pay to receive very cheap, or even free news and entertainment may include sitting through a 30 second advertisement break while watching a prime-time television program, or flicking a couple of extra pages in a magazine to move through the advertisements to get to the articles. The Internet is based very heavily around advertising, and this is one of the major incentives for individuals and institutions to provide content online. Advertising is so important because it is extremely difficult and impractical to attempt to bill the consumer directly. Security issues involving credit card fraud and the sheer inconvenience and hassle surrounding minor financial
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