Critique on Advertising in Our Society

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

My artifact for society today is a bunch magazine advertisements because I feel like the world runs on advertisements. Our minds are constantly being sold to advertisers. Anywhere we look, we will always see some form of advertisement. Billboards, posters, magazine covers, and other print media are visible almost everywhere. If Julianne hough or Katy Perry never advertised for pro active would any of us really try it? I mean they’re famous and they would “never” lie to their fans right? If kate Hudsons photoshopped abs of steel were not on the front page cover of “Women's Health” would we really believe the capitalized bolded words under it that says “Crazy-Hot ABS! in 15 minutes - shortcuts to a lean, sexy belly” with a arrow to her abs. advertising

As markets grow and develop so do advertisements and people’s wallet size. Many of the articles and even videos we see today have some form of click-bait to them. Many people have felt the urge to click on an article or link that seems appealing. Yet come to find out it’s just an ad for some weird product or service and as consumers, we buy into it. Many of us are unaware of today’s advertisements in the news, TV, and magazines.

Advertising in the media has been a dominant feature in American culture since the early 20th century, connecting products and lifestyles as well as services and states of mind to tell society that happiness and satisfaction can be purchased. It promotes a worldview that stresses the individual and private life while being mainly about selling, telling us that the market relations of buying and selling are the appropriate forms of social relation, overall promoting a culture of consumption. The belief system of capitalism is most associated with advertising because of their values of freedom and independence. Advertising relates to ideologies of the media concerning the worldview of the powerful and contradictions that dispute the worldview. Most ads feature dominant ideology, displaying glamor and power while normalizing the upper and middle class to make the people subconsciously or consciously feel the need to buy things. Normalization also applies to advertising as many ads continuously depicts a similar message to emphasize what society should think is 'normal.' Advertising however, likes to use humor and irony to depict the same massages of freedom while contradicting what society holds as 'normal.' Southern Comfort's ad campaign and slogan 'Whatever's Comfortable' features an ad containing a heavy set man in a speedo cruising down the beach. This ad is relevant to individuality and private life and is depicted ironically through the perspective of the middle class

Uniqueness and openness give people an identity, a sense of who one is. Women have always been victims of repression because men comfort themselves with the thought that women need looking after. Today, female oppression still exists, and is worse than ever, mostly because females have grown unaware of it - repression has grown as part of the women identity and is shaping the female gender in ways individuals can’t differentiate. The destruction of the female character has been silently shaped by men’s desires and the diminishing view of the female character.

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

Advertising influences our everyday lives. Many advertisements today use offensive tactics. This technique is used to capture the audience’s attention, not necessarily to sell a product. Kilbourne in “In Your Face…All Over the Place” Advertising Is Our Environment” talks about “how advertising is our environment” (89). Advertising is more than just selling a procut. According to Kilbourne “Even more important, advertising corrupts our language and thus influences our ability to think clearly” (101). IN the Old Spice advertisement for body wash, smell like a man, man, the ad depicts an idealized body image and idealized masculinity for men. According to Old Spice, the ideal man is strong, adventurous, dominating, and can easily seduce women. Old Spice is using sexism to promote its products.

In recent years, advertisements have become much more pervasive in our lives. From website to TV, from billboards to posters, and from magazines to newspapers, nowadays, it is almost impossible to go anywhere without seeing an advertisement. As such, it is important to know about how exactly they can affect us and our society. Advertisements have now become an integral part of our daily routine; they help to support our favorite services and work to promote economic growth. That being said, advertisements also regularly spreads false information and promotes dangerous activities. The issue of the benefits of advertising has become a very controversial topic indeed.

Advertisements are ubiquitous in our current society. From billboards near highways to commercials on TVs, they vary in many different ways. Some of them are simple and easy to understand, while others try to convey a plethora of information in the shortest amount of time possible. Despite their variations in forms and style, all advertisements are crafted with a common goal: to convince the audience of something. Many people believe that to convince someone of something, it requires factual evidence that logically leads them to a particular conclusion. In fact, in language, to prove something is true, sometimes it only requires the audience to believe in the speaker’s utterances. As a form of communication, advertisements often use this strategy to accomplish their goals. In a recent political commercial regarding gun rights, it attempts to convince the audience implicitly to not vote for Hillary Clinton in the Presidential Election in 2016, which entails the audience should vote for the alternative candidate, Donald Trump. Instead of providing factual evidence, the commercial manipulates both communicative and natural meaning of sentences to establish credibility and induce certain beliefs that force the audience to conclude not voting for Hillary Clinton and voting for Donald Trump.

There are many ways to perceive the role of advertising in societies around the world. Advertising means to attract attention of the general public towards specific products, services, needs and wants to name a few through medias such as newspapers, magazines, radio, television, billboards, signs and the internet most of which is often paid for by the business, company or individual. Advertising is a form of communication that has changed immensely over time into a very complicated mass of webs. With the improvement in technology businesses as well as companies are able to access numerous ways in which they are able to appeal and convey their message to the general public (Suggett, 2017) . There are many factors that play a part in making sure that the economy is stable some of them may be undesirable and others welcomed but both sides are necessary in the end to balance out the social standing of the society. In this paper, I will discuss how there are both negative and positives to the world of advertising in the society both of which allow for the north American social economy specifically Toronto to become prosperous.

Advertisement is not a recent human discovery, but rather it has been around for a very long time. In ancient civilizations, stone carving, wall-painting, and oral noticing were the most common forms of advertising. Egyptian Pharaohs used carved iron plates for public notices. For instance, archaeologists in Thebes, Egypt, discovered a 3000 year old public advertisement that offered a reward for a runaway slave. Old Greeks used wall-paintings to showcase ads about theatrical productions, and papyrus sheets to notify about lost and found items. Romans in the first century A.D. used oral announcements to publicize the arrival of caravan supplies. Also, according to archaeological discovery in Pompeii, Italy, Romans employed written ads to promote property rentals. (1) However, advertisement as a profitable industry did not start until the influx of mass media like printing, radio, television, and the Internet emerged. After the introduction of cable TVs, equipped with child-oriented programs, and the Internet, commercial ads that target children grew ubiquitously unlimited, posing some challenges that need to be addressed. One such challenge is the fast-food advertisements that promote and cause unhealthy habits in children lives, creating parent-children conflicts as well.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.