Executive Summary
Club 24 Gyms
The purpose of this paper is to analyze the current status of Club 24 Gyms’ CRM system and how it currently views customer orientation. The analysis of the model currently being used and recommendations on how to improve this model are included in the findings. One of the major findings is that there is no real CRM system in place. Also, Club 24 Gyms believed that it was operating for the customer but they do not currently have a good method of delivering quality customer orientation.
Recommendations for this business include implementing a CRM system and developing an action plan based on Club 24 Gyms core values that change how they deliver customer orientation. They will do this by adding a CRM
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If the employee understands the message Club 24 is trying to convey to the customer and can deliver it all the time they may keep their job. If the employee cannot grasp the concepts and values they must be let go. All of the new hires must be able to respond to a customers’ needs an enjoy giving the customer the satisfaction they deserve. Therefore there must be a zero tolerance rule in place so that if an employee is caught not operating in the interest of the customer they must be written up. If there is a second offense they are fired on the spot. On the flip side an incentive plan will be implemented in order to reward those who go above and beyond to serve and please the customer. Every time a fellow employees or customers send an email to the manager that states your exceptional service, the manager will then give out a gift card as a reward. We feel that this will promote an environment of competition which will also benefit the customer.
Step 2:
In this next step we are going to revamp the current system that Club 24 Gyms has which consists of member surveys and the member advisory board. In order to upgrade our member advisory board system we have come up with some improvements which will help enhance the current system. One key initiative is to have a monthly member survey email sent out to our entire customer base. We would also like to add a member contest in order to add some incentive for completion of this survey. This would help boost
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Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.
Fitness One is a health club in Melbourne with over 4000 members, It plans to develop a Membership Management System to streamline administration processes, improve membership value proposition, and simplify marketing and communication efforts between staff, executive team and members. The Systems which are currently used by Fitness one to run its business are struggling to keep up with its growth. They are hard to change and are struggling with the number of members, staff and locations that the business has today. So therefore it realizes that they must improve their systems to remain viable and to alleviate the risk of system breakdown and for this reason they want to replace their systems by implementing
M club is a typical fitness business that mainly customers experience the service by them self in using those gym equipment's and machines. Although the club without personal gym coach to guide the customers hence the employees within the gym able to assist in basic fitness information and action guiltiness
The more workouts that should be added could be training on how to use weights. Also add variety in the classes they teach. Add yoga, aerobics, and maybe a nutritional or dieting class. The reason being is that they will draw more people who are not currently interested in boxing to your company. now the diet class would be an interesting add people go to the gym to get in shape and lose weight manly so if you offer to teach people how you can push your classes and a membership to come workout whenever. The 24 hour gym will increases your operating cost but also will make working out on your schedule easier. The charge for additions to the gym should be based on your current operating cost and predicted operating cost. Also, they should be yearly memberships with discounts for families or monthly for individuals. This is what their current costumers believe they should add to there options and how you should add them to be economical. All of the options mentioned are profitable if done right which is the
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As a start-up in a very competitive industry, Club IT has to concentrate on delivering consistently excellent customer experiences that are memorable and differentiated enough to bring customers back again and again. Choosing a customer orientation strategy will make this achievable, and will also serve to unify the diverse technology, system, process and procedural decisions the founders must make in order to gain the full value of their IT investments. Technologies and systems need to be used to bring customers to the very center of their business model. Accounting and finance, supply chain management, talent management, and especially promotional, marketing and customer relationship management (CRM) systems all must be orientated to making each customers; experience memorable and differentiated from the many other clubs in the area.
The use of CRM could also be used to target specific marketing programs for individual customers. It will help the company evaluate its customers, which in turn will aid Canyon Ranch in developing features, products or services that will suit clients’ preferences. The
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