Crocs Marketing Plan

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CROCS STAYING AHEAD OF THE COMPETITION Date of Publication: November 8th 2011 CROCS STAYING AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder, Colorado as a simple, comfortable boat shoe, today Crocs footwear can be found across the globe. With distinct collections, Crocs offers colorful, lightweight comfort that lasts long and can be worn during all seasons in a year. All Crocs shoes are uniquely designed and manufactured using the Croslite technology. Each pair of Crocs has the soft, comfortable, nonmarking and odor-resistant qualities that Crocs wearers know and love. For a long time Crocs…show more content…
8 3.2.3 Social Cultural ......................................................................................................................... 9 3.2.4 Technological .......................................................................................................................... 9 3.2.5 Political/Legal ......................................................................................................................... 9 3.3 Customer Profile.......................................................................................................................... 10 3.4 Competitor analysis ..................................................................................................................... 13 3.3.1 Direct .................................................................................................................................... 13 3.3.2. Indirect ................................................................................................................................ 17 Conclusion ..................................................................................................................................... 18 3.5 Competitive Advantage & Challenges ......................................................................................... 19 4. Internal analysis

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