Crocs Supply Chain Essay

2025 Words Sep 17th, 2011 9 Pages
1. What are Crocs core competencies?

* Highly flexible supply chain * Innovative and proprietary material: crosslite * Innovative product development * Efficient manufacturing processes that allows the company to produce more than 250 styles of shoes * Global Marketing & Distribution; the company is selling its products in 125 countries

2. How do they exploit these competencies in the future? Consider the following alternatives:

a. Further integration into materials

Crocs has taken advantage of its manufacturing capabilities to add more variety to its products by incorporating traditional materials such as fabrics and leather into many of their styles.

The company should explore creating
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If they decide to acquire their suppliers, it could create greater complexities in the oversight of the manufacturing process | | - Croslire rt for clothing | | | - Purses | | | - Kayak seats | | | | | | Inegrating traditional materials - leather, suede, fabric to produce a wide array of shoes | | | | | | Mix croslite with other materials to create new products | | | | | Growth by acquisition | Own crucial supply chain processes such as compounding and molding | This alternative is the most likely to defocus the company from its core competencies if Crocs doesn't do suffiicient due dilligence to ensure that the acquired company is going to add value to its offerings | | | | | Own supplementary products to current footwear offerings such as purses, clothing, etc | | | | | Growth by product extension | Use current manufacturing capabilities to produce childrens' toys, garden supplies, swimming gear, etc that could be improved by using the Croslite technology and that would be complementary to its footwear | This alternative could be more costly as Crocs would embark on producing new products for which it has no expertise. Also new molds and materials would be required for production. | | | | | | | | | | | | | | | | | | | | | | | | | | | |

4. Analyze Crocs current supply chain. Give recommendations on how they should improve their supply chain.

Jenny past supply
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