Cross Cultural Communication : Communication

2036 Words9 Pages
Many organizations are incompetent in being able to understand the differences between cultures and wanting to promote cross-cultural communication. Promoting interaction between different cultures has its advantages, but it also takes a great amount of time and research to be successful in cross-cultural communication (Barker). Not having a strong cross-cultural understanding will inhibit companies from being able to compete with their competition due to lack of concern for other cultural differences around the world. Cross-cultural communication is no longer an option where one can choose to participate in practicing cross-cultural communication with other cultures. It is now a requirement for many companies in order to keep their company financially stable in the market. Companies now are seeking for individuals from diverse backgrounds and business experience to assist in implementing a program to keep up the communication efforts between all cultures the company has a connection with (Zofi). Companies having a cross-cultural communication program will allow management to make better decisions based on cultural differences when dealing with other cultures. To understand what cross-cultural communication is companies should create a program to educate and assist employees with their business decisions. For individuals to truly grasp cross-cultural communication they must first understand what defines a culture. Culture is the system of beliefs founded on the values
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