Cross Cultural Consumer Behavior: An International Perceptive in Consumer Behavior

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Cross Cultural Consumer Behavior: An International Perceptive in Consumer Behavior PSY/322 February 24, 2014 Susan Rusnak Cross Cultural Consumer Behavior: An International Perceptive in Consumer Behavior Case Studies This study emphasizes cultural differences of consumer behavior in the international market place. This study will evaluate the consumer behavior and purchasing decisions. Consumer behavior as it related to emotional and cognitive consumer reactions. Cross cultural differences as they are related to emotional responses, attitude, behavior, the impact and the response in the international market place. How domestic products and their branding is viewed and the effects of product branding in the international…show more content…
Japanese consumers pay as much as $60 a month to access the Internet and download software applications. Softbank lowered its starting data service price to help launch the iPhone, but the potential cost is prohibitive for some people, particularly when many Japanese phones are on sale at a lower price (Kane, 2008). SoftBank has in the neighborhood of 19.5 million subscribers. The lack of sales and reception for Apple’s iPhone in Japan has to do with poor perception of the Japanese consumer behavior and marketing analysis. Apple’s marketers and advertisers should have been aware of top 10 handset manufactures who have attempt to penetrate and compete for a slice of the Japanese cell phone market. Japan's cellphone market has the world's largest annual sales of 50 million phones. Nokia, the industry leader in international distribution, had less than 1% share in Japanese market. The global market is more than one billion phones. Apple’s should have spent the money to do a thorough research on the marketing of the Japanese consumer demographic. Case two – Would Mickey Mouse Eat Shark’s Fin Soup? Walt Disney and Disneyland have been symbolic with family and family values since 1955. For decades parents and children have trusted Disney to entertain its public with a very specific standard and ethic. In terms of brand equity the brand of Disney is the value. Disney embodies an intrinsic

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