Cross Cultural Issues Between China and Usa

3613 Words Nov 19th, 2011 15 Pages
Tourism and hospitality industry is a large industry where cross cultural incidents are always an issue. A comparative study between Chinese and American culture will be made in social and business context followed by a theoretical approach using cultural dimensions to explain the differences among the cultures. The results will be used to suggest and recommend methods to overcome cultural conflicts and tensions

Contents 1.0 Background 2 2.0 Introduction 3 3.0 Cultural awareness for tourism and hospitality 4 4.0 Background on China and United States of America 6 5.0 Difference in social behaviour: Chinese and American Culture 7 6.0 Difference in business behaviour: Chinese and American Culture 10 7.0 Impacts on tourism and
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Social behaviour and business etiquettes between Chinese and Americans are very different and often will offend each other. The cultural dimensions of Hofstede and Trompenaars will be applied to evaluate the cultural difference between Chinese and Americans in later part of the discussion. These theories allow managers or relevant users to identify and rectify the problems that might have arisen due to a cultural clash.

3.0 Cultural awareness for tourism and hospitality

The tourism and hospitality industry is expected to have a rise of 4.2% in GDP per year which is estimated to reach US$9.2 trillion by 2021. On top of that, statistics shows that “10% of the worker on the planet will be employed in Travel & Tourism and related sectors” (WTTC 2011 cited in LesRoches 2011). The world is ever-changing and globalization is taking place. Globalization is a worldwide integration and development of nations whereby all nations share a certain element in common. For instance, English is the most widely used language in the world where English is actually not the mother tongue for more than half of the world’s population. Nations are working together to produce a better tomorrow. However, it is also debated that globalization has led to the loss of individual cultural identities. Giles & Middleton (2008:149) state that global tourism is not only
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