Essay on Cross Cultural Management

1453 Words Mar 12th, 2011 6 Pages
Cross Cultural Management Individual Presentation: Academic Poster
For this assignment you are required to produce an academic poster similar to one that would be presented at an academic conference. There is more guidance given below on what an academic poster is, how to structure an academic poster and various tips and guidelines on making your poster attractive and appealing. In addition to your poster you should produce a 1000 word summary report that highlights the research undertaken for your poster, the key literature that informed the production of your poster and the key findings from your investigation.
For the purposes of this poster you are required to select a product or a service and demonstrate effectively
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Example structures
Like other types of academic writing, an academic poster should be well organised, with clear headings and subheadings. The structure you choose depends on the task you have been given.
Here are two examples:
1. Reporting on research
If you are reporting on a piece of research, your structure will be similar to a research report: 1. Title 2. Introduction 3. Methods 4. Results 5. Discussion 6. Conclusion 7. References
2. Reporting on a solution to a problem
If you are illustrating how a particular problem was solved, or how a challenge was addressed, the structure might be: 1. Title 2. Background 3. Definition of problem 4. Possible solutions 5. Rationale for choice of one solution 6. Implementation 7. Evaluation
Remember: The structure depends on your content, and what you need to communicate.

How do I design a poster?
Once you've identified your main content and structure, you need to identify the graphics and formatting which will communicate your message best. How will you organise your content visually? How might you use colour and type to enhance visual impact?
It's usually best to design from the outside in, thinking about the general purpose before the details.
Remember: It's important to be very clear about the purpose of your poster. Keep returning to this

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