Cross Cultural Marketing by Mncs in India

There are two different dimensions of our identities: ethnicity and race. Ethnicity refers to one’s belonging to a specific cultural, or racial group that makes up culture, race language, and/or place of origin. For example, one can be African-American but have different ethnicities, one African-American and the other African-Caribbean decent. Race is a social construct that can be changed over time. Historically, referring to its specific characteristics one possesses based on: ethnicity, religion, or language; today's its classified solely based upon the color of one’s skin. Nevertheless, ethnic and racial identities are important and instill a sense of belonging and identifying with that specific group through attitude, behaviors. Moreover,

Ethnicity is characterized as the perceived belief that there is a commonality within a group may it be culture, language, religion, and/or history. They go on and state Schermerhorn’s definition of ethnic groups as those who are self-conscience of their identity

Ethnicity: ethnicity defines people and groups who share characteristic such as language, religion, dress, and origin. Discrimination can happen when people consider the ethnic characteristics of other people inferior to their own.

Ethnicity and race are ways to differentiate a group of person from another; therefore, in the 21th century this terms has acquired a powerful meaning in society. A few months ago, I learned how significant this terms are.

Ethnicity is groups of individuals with the same common interest and beliefs. They speak the same language and they also have shared characteristics such as their culture. Ethnic groups look at themselves differently during certain periods of time. They are often times defined by being stereotyped. Reid Mandell, B., & Schram, B. (2012).

Throughout my research, the one thing that I am certain of is that the term “race” is the most complex word in the world. To this day, many people are divided on whether “Race” is a real concept. “Race” has many definitions, but the way I believe most people define it in today’s society is “A group or set of people or things with a common feature or features.” Most people including myself confuse the word “Race” with Ethnicity. However, the two words are very different. The definition of Ethnicity is “the fact or state of belonging to a social group that has a common national or cultural tradition.” The two words are distinguished from one another by their meanings. One of them represents outer appearances of populations and the other represents the cultural views of populations.

Race is a way to categorize people with similarly perceived biological characteristics into one labeled group. However, race has no biological standing, as race highly “depends on our social location [and] on who is doing the [classification]” (Henslin, 2015, p. 266). Ethnicity averts from race in that ethnicity exemplifies the ancestry and cultural heritage in which one affiliates themselves with. A “sense of belonging may center on their nation or region of origin, distinctive foods, clothing, language, music, religion, or family names and relationships” (Henslin, 2015, p. 266). Both race and ethnicity are exceedingly interchanged with one another even though the terms have different meanings. A great example of this misinterpretation of race and ethnicity is the Jewish “race.” “Jews […] are more properly considered an ethnic group, since it is their cultural characteristics, especially their religion, that bind them together” (Henslin, 2015, p. 266-267). Despite the fact that race and ethnicity are distinctive ideas, they do come together in the way of identifying one group from another; whether it be by characteristics or cultural heritage. Race and ethnicity are also similar in that a person can identify with multiple ethnicities or races; as they may have two parents from different cultures. Albeit, race and ethnicity are related in ways, but they still

Ethnicity is a social label or category used to classify individuals who share a common ancestry and cultural background.

In contrast to the idea of race, Ethnicity refers to ethnic affiliation, or the “cultural practices and outlooks of a given community of people that set them apart from others” (Giddens, 1997:210). Members of a particular ethnic group see themselves as culturally distinct from other groups of people in a society or culture. There are different characteristics which serve as a way of

Similar to my family’s critical role in my personal and social identity’s development, my ethnicity also contributes some of the most noticeable modifications of a social agents affect on an individual’s personal and social identity. Ethnicity provides a sense of belonging to a group and or a place in a globalised society. As for myself, ethnicity on a micro, meso and macro scale has become a major element in my personal and social identity’s

What is the role of the cultural pattern in a society? How these affect the consumption?

Our lives are shaped by who we are and what we are and where we come from. What race or ethnic group we belong to determines our life chances in contemporary society. Ethnicity is the cultural background of a group of people who share a belief in common ancestry. According to Max Weber, ethnic groups are formed by colonisation and immigration. Ethnicity is something we all have but in Australia and in many parts of the world, ethnicity is often applied on minority groups to highlight dominant groups of people on the bases of physical appearance, race, origins or culture. Being part of a dominant group provides prestige, power and control over the running of societies. The term ethnic comes from ancient Greek to mean gentile or non

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and