Cross Cultural Practices And Internationalization

1586 Words Oct 21st, 2015 7 Pages
The Case of Coca Cola Amatil Table of Contents
Introduction 2
Overview of the Company 3
Results of the Survey 4
“14 Principles” at the Company 4
Internationalization and Sustainability 7
Cross-Cultural Awareness Policies of the Company 9
Impact of Policies on Management Processes 11
Strengths and Weaknesses of the Company 12
Discussion and Analysis of the Company 13
Roles and Responsibilities of Top, Middle and First-Line Managers 13
Process and importance of the leadership function 14
Recommendations 16
Challenges faced in the Research and overcoming them 17
Key Learnings 18
Conclusion 20
References 22

In the current era of globalization, the new economic and political reforms has made it evident and clear that leaders of organization not only need to build trans- global competence, but there is also a need to build cross cultural competence. Cross- cultural competences is known to be enhancement of flexibility and awareness for having the capability and ability for thriving and surviving across the global era as a business organizations (Jonsen, 2010).
As per the 14th Annual Global CEO Survey by Price Waterhouse Cooper for the year 2011, the need had been identified to bridge the gap of global skills as one of the biggest concerns, specifically for companies considering attraction, recruitment, development and retention of talents across the globe (Moran, 2014). Costly mistakes, frustration, and…
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