Cross Cultural Practices And Internationalization

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CROSS-CULTURAL PRACTICES AND INTERNATIONALIZATION The Case of Coca Cola Amatil Table of Contents Introduction 2 Overview of the Company 3 Results of the Survey 4 “14 Principles” at the Company 4 Internationalization and Sustainability 7 Cross-Cultural Awareness Policies of the Company 9 Impact of Policies on Management Processes 11 Strengths and Weaknesses of the Company 12 Discussion and Analysis of the Company 13 Roles and Responsibilities of Top, Middle and First-Line Managers 13 Process and importance of the leadership function 14 Recommendations 16 Challenges faced in the Research and overcoming them 17 Key Learnings 18 Conclusion 20 References 22 Introduction In the current era of globalization, the new economic and political reforms has made it evident and clear that leaders of organization not only need to build trans- global competence, but there is also a need to build cross cultural competence. Cross- cultural competences is known to be enhancement of flexibility and awareness for having the capability and ability for thriving and surviving across the global era as a business organizations (Jonsen, 2010). As per the 14th Annual Global CEO Survey by Price Waterhouse Cooper for the year 2011, the need had been identified to bridge the gap of global skills as one of the biggest concerns, specifically for companies considering attraction, recruitment, development and retention of talents across the globe (Moran, 2014). Costly mistakes, frustration, and
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