Cross Culture Analysis

3385 WordsJul 25, 201114 Pages
TABLE OF CONTENTS (1) Introduction……………………………………………………………………………2 (2) Cross- cultural Analysis……………………………………………………………….2 (3) Aims of cross-cultural analysis………………………………………………………..2 (4) Hofstede and his 5 dimensions………………………………………………………...3 (4.1) Limitations of Hofstede’s model…………………………………………………………..4 (5) Trompenaars and Hampden-Turner model…………………………………………..4 (5.1) Limitations of Trompenaars and Turner model…………………………………………4 (6) European Cultural Diversity……………………………………………………………5 (7) Conclusion……………………………………………………………………………….6 (8) Bibliography……………………………………………………………………..7 (9) Web References…………………………………………………………………………..7 (A) Critical review of cross-cultural models…show more content…
These studies have resulted in identifying five dimensions. These dimensions are masculinity-femininity, power distance, individualism-collectivism, uncertainty avoidance and long term vs. short term orientation. Social psychology between and within many cultures are being investigated actively in many respects and has acquired its own momentum over a long period of time. According to (Draguns, Lee & McCauley, 1999) comparisons with in the cross cultures can be made with the help of personality variables within that culture. As opposed to this, dimensions can also be derived in multicultural research projects can be used to study the relevance and the proximity to their home culture. In order to elucidate the conceptual nature of the cultural dimensions, Hofstede made various efforts to elaborate the contrast between the individualists as well the collectivist cultures. As this is not the only source of difference, several other Researchers such as Draguns, Lee & McCauley, 1999 also carried out studies on individualist cultures where the individuals are not tightly connected. They found that the priority lies with looking after themselves or any other members of the immediate family. These individuals have different goals and aspirations that might not be in line with the values and norms of the entire group. However when there is a conflict of ideas, in individual
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