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Cross Culture : Cross-Culture And International Culture

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The term cross-culture means a company's efforts in understanding of different groups in terms of caste, culture, ethnicity, etc. Among its employees, customers, or clients to develop effective communication or marketing efforts to sustain successfully in the globalized market. In today's globalized business environment cultural differences often make any organization unable to operate properly. Cross cultural leadership is becoming increasingly important for success of international trade or business.

Carlos Ghosn presently is chairman and chief executive officer of the Renault-Nissan Alliance. He started his career in a manufacturing company named Michelin, which was a Europe’s renowned tire maker company. During this job, he was rapidly promoted and was transferred to many places like in Le Puy, France, South America, North America. While working in this company and while attaining rapid promotions he started acquiring great cultural leadership skills as well as his skill in transforming a troubled business into successful business started catching the eyes of many organizations.

Carlos Ghosn has a family background in entrepreneurship and leadership by the means of his grandfather Bichara Ghosn, who was involved in heading several trade operations. Mr. Ghosn also boasts a diverse multi-cultural ancestry himself, and as a result be very sensitive to managing and dealing with people from diverse cultural backgrounds.
Ghosn, despite being a non-Japanese COO was able to

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