Cross-cultural Communication and Power Distance

Wal-Mart failed to grasp the consumer and retail environment in Japan. With a population of 127 million, the highest per capita income and the second largest economy in the world, Japan is a very smart market for retailers. The opportunity exists, but there is much more research and planning that needed to be done before expansion began. Instead of adapting business operations to the Japanese culture, the company essentially assumed the Japanese would readily adjust to Wal-Mart’s. For example, in Japan there is a much larger need for local store customization. Consumer buyer behavior is much different than in the United States, with purchasing patterns and product selection varying greatly between regions. They have a trend to buy smaller quantities in regular intervals rather than the more American idea of “stocking up.” Similarly, the concept of large retail stores is foreign. Retailers with the highest growth rate are small specialty stores; quite the opposite of Wal-Mart. The culture tends to buy more fresh produce than pre-packaged goods as well. Lastly, the Japanese view high price as equaling high quality. This mentality causes them to purchase forty percent of the world’s luxury goods annually. Packaging and appearance of goods play a huge role in their purchasing decisions. When looking at Wal-Mart’s product selection, it is obvious they do not usually cater to luxury-brand customers. All of these cultural misunderstandings lead Wal-Mart

* Watch the video titled “Diversity’s real power” (2 min 6 s) from Management Tips with Todd Dewett, located at http://www.lynda.com/Business-Business-Skills-tutorials/Diversitys-real-power/126132/174433-4.html?org=strayer.edu. Investigate two to three (2-3) reasons why diversity is important to an organization’s

Natadecha-Sponsel, Poranee. “Individualism as an American Cultural Value.” One World Many Cultures. 7th ed. Eds. Stuart Hirschberg and Terry Hirschberg. New York: Pearson Longman, 2009.

Individualism is a habit of being self- reliant. A cultural value is a persons desired and preferred way of acting. Every culture has their own cultural values and individualism but whether individualism is their cultural value is up to the person entirely. This could pose a conflict when persuading the wrong culture especially a culture as diverse as the American culture. Poranee Sponsel is a born and raised Thai who is now a professor at a university in Hawaii and gives us the outsider’s perspective of the American culture. In Sponsel’s article “The Young, the Rich, and the Famous: Individualism as an American Cultural value” Sponsel

Explanation: Hofstede 's framework rates Japan and Singapore as "collectivist" and the United States as "individualistic." A collectivist cultures has a stronger group identity than an individualistic culture.

However, Hofstede Center’s (2014) cultural assessment comparison of these three countries displayed higher difference mainly America scoring Individualism and Power Distance, while it scoring very low for Long-Term Orientation. It appears that American people promote a high degree of interdependence. People are mainly look after themselves and their direct family. Has less commitments for extended or elderly families. Emphasis on equal rights in all aspects of the society and government as individual not as collectivist societies. Organizations are

This paper explores about the cultural differences between Japanese culture and Indian culture and how Reliance industries deal with Japanese cultural values while doing business in Japan. This study also reveals company’s market, pricing and positioning strategies.

There are significant cultural differences between Japan and the United Kingdom that need to be taken into account when doing international business. There are also a number of methods and systems by which these differences have been described. These include the Geert Hofstede cultural dimensions, Trompenaars seven dimensions of culture and the Globe Project's cultural dimensions. This paper will discuss these differences and similarities, and shed light as to the best approach to international business in these countries.

Looking at the chart the first dimension of culture plotted is individualism-collectivism. This dimension addresses how people define themselves and their relationships with others. Cultures that fall on the individualism side of the continuum share four characteristics. First, such cultures consider the individual to be the most important entity in any social setting. Second, individualistic cultures stress independence rather than dependence. Third, individualistic cultures reward individual achievement. The last characteristic is; individualistic cultures value each individual’s uniqueness.

This paper provided an opportunity to take a deeper look into the country of Japan by conducting a Global Cultural Analysis. Throughout this paper the following four research areas were explored: 1.What is the major elements and dimensions of culture in Japan? 2. How are these elements and dimensions integrated by locals conducting business in Japan? 3. How does U.S. culture and business compare with the elements and dimensions of culture integrated by the locals conducting business in Japan? 4. What are the implications for U.S. businesses that wish to conduct business with Japan?

Power/Distance (PD), “refers to the degree of inequality that exists- and is accepted- among people with and without power. A high PD score indicates that society accepts an unequal distribution of power, and that people understand “their place” in the system. Low PD means that power is shared and well dispersed.” (www.mindtools.com) As an example from the article, Myers goes on to say, “there were basically four levels: VP, director, manager, and worker bee. You only talked to people at your level.” SK Telecom boasted that

This essay will discuss the influence of cultural dimensions on behavior. A cultural dimension is defined as a perspective of a culture based on its values and cultural norms. In particular, Hofstede’s cultural dimension of individualism vs. collectivism will be discussed. Individualism vs collectivism is defined as the preference of a person only being concerned about oneself and looking after oneself, compared to a person who wants to remain in a closely knitted network. These are some terms with definitions which will be used in this essay: the Asch paradigm, which refers to the studies conducted by Solomon Asch, in which he showed his participants different lines and asked them to verbally judge and respond as to what the length of the

"We didn 't all come over on the same ship, but we 're all in the same boat."- Bernard Baruch

Question 3: What role did open work environment and diversity play in the case? How?

This paradigm is based on two essential perspectives. The first perspectives state that national cultures are divided into few dimensions such as “individuals vs. collectivists” or “internal vs. external control of cultures”. The second perspective sees the culture as static and already determined phenomena (Fang, 2006). Culture is seen by the dimensional paradigm as a homogeneous pattern of values and beliefs. It lies on number of assumptions some of which are: