Crossword Bookstores - a Retail Analysis

1889 Words Nov 15th, 2011 8 Pages
Retail Management: Crossword
This report covers branding as personification, differentiation and identification of Crossword as a book store. The report also talks of comparative study with the competition.
Submitted by: Aashish Dua 076B Akshata Bhat 006A Apoorva Sharma 011A Ishan Kaul 022A Pulak Narain 042A Shaunak Mukherjee 129B

Retail Management 1. Background of the retail stores

a. CROSSWORD

Crossword, a wholly-owned subsidiary of Shoppers Stop Limited, is the largest bookstore chain in India. Presently,
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Landmark has always been a very technologically advanced venture, and it had a tie up with Sify way back in the year 2000 for its inventory management. This slowly culminated into OMS, the Order Management System, a centralized inventory management system that keeps track of books available across all stores. This comes in handy when they have to deliver a certain customer’s demand for a book at a short notice. That particular book can be delivered at any Landmark store across the country in a maximum of 7 days.
In this and many other ways Landmark has been a pioneer of trends in the industry.
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2. Branding as identification: A comparative study

Crossword | Landmark | Deutsche Bank Landmark Credit Card – A direct connect with the upwardly mobile segment | Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. | Looking at airport retailing very seriously for the kind of patrons they have | Facilities like the friendly 'Return, Exchange & Refunds' policy, the Cafes within the stores set it as a more casual ambience. | One discount format store in Bangalore which has been discontinued | Dial-a-book, Fax-a-book and Email-a-book enable customers to shop from their homes. | Franchising not a viable option | Works on that franchisee model aiming to provide a

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