Essay on Crowdsourcing AOL case

630 WordsNov 23, 20133 Pages
MIS Management Information System Crowdsourcing at AOL Case Analysis 1. A brief analysis of the case study AOL engaged in what is called “micro-tasking”, and is believed to revolutionize the virtual workforce. Micro-tasking is what Daniel Maloney, an AOL executive, applied when he was faced with inventorying a vast video library. He broke the large job into small pieces and utilized a crowdsourcing IT platform, Mechanical Turk, in order to describe each task that he required to be done. Each worker was asked to find web pages containing a video and identify the video’s source and location. The project started within a week and completed in a couple of months. The total labor cost was as low as it would‘ve been to hire two man-month…show more content…
He assembles and controls the entire project. 2-3. What factors should be considered when deciding whether or not to crowdsource a particular part of a business? I think the following three points implies factors to decide. 1) Any tasks that require advanced knowledge in a certain area should not be crowd sourced. Because managers controls a large number of workers and review the quality of services, critical functions related to company’s brand should not be crowd sourced. 2)Even if each company has its strategic capability, crowdsourcing vital areas that sustain company’s capabilities might lead a company to lose its advantage. 3) Crowd sourcing is more suitable for non-creative, simple works to be break into micro tasks. 2-4. Describe the advantages and disadvantages of crowdsourcing. I consider that the advantages of crowdsourcing not only reduce cost, but also provide working opportunities with a large number of general people. For example, 1) Total labor cost can be reduced. 2) It’s generally faster than hiring temp staff or traditional outsourcing firms 3)Mothers, who quit working even if they have working experiences, can utilize working opportunities in order to work as a part time job. 4) Crowdsourcing provide NEET (Not in Education, Employed and Trained) people with opportunities to join something social activities. On the other hand, disadvantage implies that 1) Dishonest companies maliciously utilize people without caring for

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