Cruise Market

Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all.

* Travel agencies: Travel agencies have strong relationships with the cruise industry as they book around two thirds of their cruise. Although this percentage is declining due to the growth of consumer knowledge and technology the percentage of cruisers using travel agents is relatively strong. (UCLIA)

The economic climate has a strong impact on the cruise line industry. However, the cruise line industry is growing and more people are traveling today then ever before. As welfare of people has considerably grown despite all possible crises in world economy, anyhow many economic factors are influence to cruise line industry, such as clientele's economic positions, growth in markets, currencies rates when working international and inflation plays a role. Operators of a cruise will be affected under management and operational levels. If fuel price begins to increase, then it will influence operational costs of the company. If interest rates increase then, then it will influence the income of the company. Economic factor plays a major role for the company to be afloat of cruise industry.

The 1960 's marked the beginning of cruise tourism ( Brida, et.al, 2013). However, it wasn 't until the 70 's and 80 's that the cruise industry began to experience moderate growth. All of this changed however in 90 's when cruise tourism took root in Europe, Asia and Oceania and 3.8 million people worldwide embarked on ocean adventures ( Brida, et.al, 2013). Although the industry has experienced continual growth since the 90 's, and cruises are consistently ranked as one of the top preferred vacation type by holiday goers, the cruise tourism industry is still relatively small in relation to other forms of international tourism (Brida, et.al, 2013).

Their audience of future travelers will remember hearing about the problems on board the Splendor. If they do not believe the ships are safe, and kept in good condition, they will choose a different cruise line, or type of vacation. The travel and vacation industry reflect big money in our personal spending budgets. “A recent Nielsen Global Confidence Survey found that after providing for savings and living expenses, the number one global spending priority is for vacations” (O’Rourke, 2013,

In summary, the low price sensitivity, low buyer concentration and the leadership of Carnival in the cruise industry on one hand enhances the buyer power while a high degree of involvement of travel agency on the other reduces their bargaining power, the power of buyer of the buyers in the cruise line market of Carnival is moderate.

As mentioned above, cruise ships are in fact consumer spaces. These massive ships encompass so many facets of contemporary capitalist society. Restaurants, hotels, shopping malls, amusement parks, spas and nightclubs, are just a start to

The final uncontrollable force affecting the cruise line industry is competition (Montalvo, 2007). This is probably the least influential force since 91% of the cruise line industry is made up of three companies-Carnival, Royal Caribbean, and Star. These three organizations are world-famous and have developed the cruise concept to the point that there is a cruise that will fit just about every person’s destination dream and budget reality.

In 1972, Carnival Cruise Lines (CCL) was found by entrepreneur Ted Arison. Mr. Arison’s vision involved making cruising, a vacation experience once reserved for the rich, available to the all individuals. Carinal Cruise Lines achieved the ability to carry more passengers than any other cruise line, which lead to Carnival becoming the largest cruise line in the world. By 1987, Carnival Cruise Lines earned the distinction, “The Most Popular Cruise Line in the World.”

Key questions will arise in conducting this research. Such highlights areas we take for granted but are still useful in finding solutions to what can be a potential problem. The environment division is a watchdog in Antigua and Barbuda to ensure that marine life is preserved and maintained. Therefore, it makes sense that questions listed below are poignant in determining solutions for the cruise industry:

The global cruise industry continues to be the fastest growing travel sector in the world with strong consumer attention and substantial cruise line investment in a diversity of mind-blowing ships that travel to the most exotic locations in the world and offer exceptional vacation experiences.

The luxury and destinations segments are similar in that both of them target the upper class or those with healthy disposable incomes including retirees that are at a stage in their lifecycle allowing them to take longer, exclusive cruises often. People on these cruises demand the finest quality in all respects. A formal atmosphere with refined white glove service, along with personalized service accounts for value and satisfaction. Psychologically, these users are above all and deserve the best of the best. Therefore, their lifestyles allow them to be regular and heavy users of cruise vacations. Based on their preference, it can be assumed that these segments are hard core or split loyal to the brands they choose because their attitudes are very enthusiastic towards the type of experience they expect and may be hostile towards anything less. The type of ship is small for both segments, representing the small percentage of the market occupied. Therefore, little priority should be placed on targeting these segments. Users that decide to buy this cruise package will be for the sole psychographic reason of social status to

Cruises appeal to many travelers because they are considered all-inclusive vacations just like the resorts. However, cruises and resorts which provide all-inclusive vacation tend to include different amenities in the base price. For example, many resort packages include airfare and airport transfers, whereas cruise customers have to pay extra for them. Despite the fact that cruises may be less inclusive and therefore more expensive than a comparable resort vacation, they are great for travelers who want to explore several destinations and participate in a variety of activities. On the other hand, resorts offer the best value for relaxing vacations more than cruises. Therefore, all-inclusive resorts are a better option for travelers whose focus is on relaxing and drinking. In

The study in this report will confirm that the cruise sector is an important part of the tourism industry in New Zealand. The sector creates significant inflows of foreign expenditure which impacts positively on the New Zealand economy. The level of activity within the cruise ship tourism’s sector has grown rapidly in the past decade and is expected to continue growing. Therefore, there have been some concerns over this significant growth and studying the positive and negative impacts of cruise ship tourism upon New Zealand as being a potential country that will have more cruise ships arrivals in the futures. Due to the fact of the importance of managing these increases could reduce the costs of the negative impacts and will benefits from the positive effects of such an industry, the report analysis weather is New Zealand is ready to shift its position into the top cruise ship tourism destinations by looking at the current political, economic, social, technological and environmental situation of New Zealand that is related to cruise ship tourism. And also, outlined some of the possible improvements in order to cater for this potential growth by looking in details at some of the current policies and service that might impact the growth of cruise ship tourism in New Zealand.

Cruise ships, how the successful lucrative business to work in or to be part of the guest sea voyage experience. The question one must ask is what was the history that lead to cruise ships- were they even called that? What were the challenges that hindered the success or the goals of starting and growing business? We all must refer to the past to better understand the future, or in this case the present of the success that now spearheading the oversea recreational tourism. The concept starts on the sea, how to cross that sea, for instance in the 4000 BC the Egyptians made wooden boats, another example of an excelled idea of the wooden boat in 1819 steamboats were created. In researching it offers an in depth exploration of history on